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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#179: Meaningful measurement of transformation initiatives with Peter McCoy, Baton

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9113 Ratings

🗓️ 1 October 2021

⏱️ 30 minutes

🧾️ Download transcript

Summary

Today we’re going to talk about meaningful measurement of transformation initiatives, why existing measurement devices often aren’t enough, and better ways to approach finding success in digital transformations. To help me discuss this topic, I’d like to welcome Peter McCoy, Investor, Advisor, and Co-Founder of Baton.

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Transcript

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0:00.0

Hi, this is Greg Kielstrom. Welcome to season three of the Agile World, where we discuss customer

0:06.4

employee experience, organizational and workforce transformation, and how business can adapt and

0:11.5

continually improve in an Agile age. The Agile World podcast is brought to you by tech systems,

0:17.0

an industry leader in full stack technology services, talent services, and real world application.

0:22.8

For more information, go to techsystems.com. To read more about the topics discussed in the show,

0:28.5

you can go to my website at theagile.world and read my latest articles or get a copy of my latest

0:33.6

book, The Agile Workforce, now available on Amazon and other retailers. My name is Greg Kielstrom,

0:39.3

and I'm the host of the Agile World podcast. Today we're going to talk about meaningful

0:43.2

measurement of transformation initiatives, why existing measurement devices aren't often enough,

0:48.9

and better ways to approach finding success in digital transformations. Tell me and discuss

0:53.6

this topic. I'd like to welcome Peter McCoy, investor, advisor, and co-founder of Beton.

0:58.5

Peter, welcome to the show. Thanks for having me, Greg. Excited to chat about everything you just

1:03.4

mentioned. Yeah, looking forward to it. Let's start a little bit with your background. Before you

1:09.7

started, Beton, give me a little detail on your background. Yeah, so I guess in lieu with the

1:16.8

theme, I should go a little bit further back, but I kind of started my professional career at a

1:20.5

hedge fund called Bridgewater Associates, which is a large global macro kind of trading shop

1:27.1

in Connecticut on the East Coast, and really what's interesting about them is they're like

1:31.6

extremely numbers focused, detailed focus, and we're pretty early in a lot of different

1:36.8

trading strategies, but mostly around macro and machine learning in terms of investment

1:42.9

engine inputs. I can go into that if that's interesting, but I went from there. I started a company

1:48.0

called Alluring Logic, which was an early customer data platform on a number of other things for

1:52.9

retailers and brands that we scaled up and eventually sold to a large retail group. Then I started

...

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