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Fullerton Unfiltered

179. Keeping Your Head On A Swivel - Raising Prices In Your Business w/ Brian Fullerton

Fullerton Unfiltered

Brian Fullerton

Lawncare, Marketing, Lawnmaintenance, Self-improvement, Brianslawnmaintenance, Landscaping, Business, Education, Salesandadvertising, Fullertonunfiltered, Howtostartalawnbusiness, Entrepreneurship

51.1K Ratings

🗓️ 28 April 2021

⏱️ 47 minutes

🧾️ Download transcript

Summary

Today I wanted to just share some real-time observations about what I'm noticing in the industry with prices increasing and what customers have for expectations on our work. I have noticed that costs are going up across the board, labor is harder to come by, and the middle class is getting to take it on the chin with the cost of inflation. Today's climate is a game of hot potato, and I want to make sure you guys don't get stuck with the potato, ie: low prices and not getting paid top dollar for what you all do.

www.SiteOne.com/GoGreen

www.LawntrepreneurAcademy.com

Brian's Lawn Maintenance - YouTube

https://linktr.ee/brianslawnmaintenance

@brianslawnmaintenance

Together In The Trades

@fullertonpartyoftwo

Transcript

Click on a timestamp to play from that location

0:00.0

You're now listening to the Fullerton Unfiltered Podcast, straightforward, no nonsense

0:11.5

business advice.

0:12.9

Completely un-filtured.

0:15.9

Grow your business.

0:16.9

Grow your life.

0:17.9

Now, here's your host, Brian Fullerton.

0:20.9

Hey, what's going on, guys?

0:22.6

Welcome to another episode of the Fullerton Unfiltered Podcast.

0:25.6

It's your host, Brian Fullerton here, hanging out with you guys in studio and actually coming

0:29.2

to you guys real time.

0:30.5

It is Tuesday afternoon, it's about 4.35 o'clock, and I got to get this episode done for a real-time

0:36.7

upload tomorrow Wednesday, which hopefully if you guys are listening in, it is Wednesday

0:41.3

morning.

0:42.3

So here's what I want to do on this episode.

0:43.8

I want to talk to you guys about three different reasons why long-care pricing is not $25

0:50.3

anymore.

0:51.3

And just honestly, give you the land of the land about.

0:53.3

Some different observations I've seen in the field talking about pricing, labor, materials,

0:58.6

the cost of goods.

0:59.6

I've got a lot of different topics and ideas I want to share with you guys.

1:03.3

And actually, if you guys have watched this YouTube video that we did yesterday, I'm going

1:06.0

to do this a similar tarp, but I want to go a little bit more into depth.

...

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