#179: Chanda Bell—Believing in the Magic of Your Mission
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 16 December 2019
⏱️ 42 minutes
🧾️ Download transcript
Summary
When Chanda Bell's family sold 5,000 units of the "Elf on the Shelf" book and doll in its first season in 2005, they knew they were onto something. With 11 million elves now in homes around the world, they were right. But that success didn't happen overnight. Hear on the podcast how this family bootstrapped their beloved family tradition into a cultural phenomenon without the help of publishers and corporations -- and what we can learn from their enduring success and unique company culture. If Chanda and her family can do this with a fictional story, imagine what you can do with yours. Listen now!
Transcript
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| 0:00.0 | Before we'd love for you to take a survey that would help us improve the |
| 0:03.4 | building of storybrand podcast just go to storybrand dot com slash survey fill out the |
| 0:08.5 | survey by December 31st if you do you'll be entered to win an Amazon gift card. |
| 0:13.7 | Fill out the survey and help us make an even better podcast in 2020. |
| 0:17.3 | Just go to storybrand.com slash survey. |
| 0:28.0 | Welcome to the Building of Story Brand Podcast where we believe if you confuse you'll lose. |
| 0:30.0 | Noise is the enemy, and creating a clear message is the best way to grow your business. |
| 0:34.4 | I'm Donald Miller I'm joined by my co-host Dr. J. J. J. J. J. J. It is Christmas |
| 0:40.0 | time. I know! It's the best time of the year. We have already done our staff Christmas |
| 0:45.9 | party yes which was unbelievable it really should just be called a toast |
| 0:49.2 | athon it's roughly three hours of toasting. |
| 0:53.0 | It's like, you know, during the dinner, first, you know, |
| 0:55.2 | say salad is served and then, you know soup is served. |
| 0:58.3 | And between each of them, we just can't help ourselves. |
| 1:00.8 | We stand up and everybody has to give a toast and it's really just |
| 1:04.8 | about like honoring somebody else. It's not a toast to like the year or anything. It's |
| 1:09.5 | really like people get called out by name and like you were amazing this year and it |
| 1:15.0 | brings out the absolute best in human beings. Yeah it really does. You know what's |
| 1:18.9 | interesting about this time of year is there's this theme of this time of year of belief yeah you don't believe |
| 1:25.3 | in Santa Claus he's gonna not be able to fly his slave according to the legend of |
| 1:29.4 | elf yes yes movie elf |
| 1:31.8 | Santa's exactly it you know it's all about belief Yes, yes. The movie Elf. Santa! |
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