This is Alan Gannett, author the Creative Curve, how to develop the right idea at the right time,

and you are listening to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly

changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast which was named by

LinkedIn as one of 10 podcasts that will make you a better marketer. My goal for

this podcast is to help you discover the smartest ideas behind what's actually working in the quickly

changing field of modern marketing and sales.

Don't worry about taking notes.

You can find links to everything linkable in this episode's show notes at marketingbook podcast

and since you're a listener to the marketing book podcast if I can recommend a

specific marketing or sales book or some other helpful resource that I know of

for whatever situation you find yourself in.

Just connect with me on LinkedIn where we can chat and I'll try to point you in the right direction.

This episode of the Marketing Book Podcast is sponsored by Content

Marketing World 2018 in Cleveland this September.

I'm going to be there.

How about you?

Content Marketing World is a wonderful event

where you can learn and network with the best and brightest in the

content marketing industry including several authors who have been guests on the

marketing book podcast. I'm going to be leading the workshop industrial manufacturing applying

...