The only situation where I think you would re-release a product is if you launch a product out there on Amazon and you're just getting absolutely hammered with bad reviews.

That's a scenario where you would probably want to totally scrap the listing, delete the listing, get the inventory out of there, liquidate it, whatever you want to do, and completely do a full relaunch,

where you fix the issue, re-release the product, and kind of go that direction.

What's up, guys, you're listening to another episode of Selling on Amazon with Andy Isam.

Have we ever discontinued or re-released a product?

This was a question that came in on social media.

And kind of a follow-up question to this is, how do you know what makes a rock solid or

keepable design? How do you know if it's a design or a skew or a variation that you should

continue to sell or should you discontinue it or make changes or re-release it? I'm going to share

some thoughts in this episode about our own brand and kind of some ideas and things that we've had

there. First of all, we have never discontinued a product, but I say that

with a little bit of a caveat. We have a couple skews and variations that we are no longer

manufacturing. Or I should say we are no longer replenishing, but we haven't sold out yet. So these are skews, they're variations

that we have decided we don't want to continue to sell this product after it sells out.

These are products that don't really sell super well. They don't really fit with the current

brand direction that we're taking. So they're probably

best to kind of just let fizzle out and discontinue. Now, there are some pros and cons to

discontinuing a product, a variation, or a skew, right? Even if you're getting, this was our

philosophy for the longest time, right?

For three years, that's why we haven't really discontinued any designs or any skews.

Our philosophy for the longest time was, well, if we're getting, man, even if we're getting

one sale a day, we're still, in theory, making money, right?

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