I got to tell you, I was nervous.

We do this launch one time a year, and we were coming into the thick, the heart of the COVID situation.

Oh my goodness, I was nervous, I was anxious, but I was also a little bit excited too.

So what actually happened? Was it a success? Well, you're going to find out in this episode.

Marketing your business is for you, the business owner, who has a product, a service,

or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world

marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

Well, hello, everybody. It's me, Stu, back for another episode of the Marketing Your Business

podcast. And oh my goodness, buckle your seatbelt because this episode is going to be juicy.

So here's the backstory.

As you may know, we recently finished our tribe experience promotion.

We do this one time a year and all roads lead to tribe.

And essentially, as we were building up toward this, things got a little weird.

Because, well, as you know, the whole COVID situation. And so we had filmed all of the new

course, like we refilmed the entire program. We refilmed the launch videos that we have typically

used in the past. And so we refilmed all of those.

And so we were like feeling really good. We had a ton of momentum. We were ahead of the game.

And then this whole COVID thing happened. And oh my goodness, I just got to tell you, like,

personally, I was a little concerned. I was like, well, what's going to happen? Like,

does this mean like we still move forward with the promotion? Like, do we still

...