When you're building a photography business, there are lots of relationships

you need to cultivate. But today, I want to talk about the one

relationship that I think is the most important, what to look for when you're building it,

and the challenges this one relationship can solve for you. So stick with me.

So the real question is, how are portrait photographers like us able to run a profitable

business and still put our families first, without selling digital files for cheap and working

all the time? I'm Sarah Petty, your host of the Worth Every Penny Joy Cast, and I went from

a stressed-out overworked mama with three babies to being named one of America's most profitable

photographers without working my kids' lives away. Each week, I'll show you how to find and serve

portrait photography clients in a world where we compete with free thanks to everyone having

a digital camera in their pocket. Take the first step to adding more joy and profit to your life

by downloading your free photography business tools at joyofmarketing.com

forward slash podcast.

I feel like many photographers really think the only business relationships they really need

are the relationships they create with clients, or at least they think that's the most important one.

And sure, that's important, but I think it's even more important to build a relationship with your

back pocket. If you haven't listened to podcast episode seven, make sure to do that next.

But in a nutshell, your back pocket is a tool we created to help you understand

where all of the people in your life sort of fit when it comes to asking for and taking advice

about your business. So you want to put people in your front pocket who aren't directly involved

in your business. That would be your your spouse or partner and your parents and your best friend

and your neighbors asking them for commentary on something that they they don't understand and be

...