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I'm excited to bring you today's failure Friday segment. Welcome to Side Usel School. My name's

Chris Guilapoe. And failure Friday, of course, is a collection of short stories about mistakes,

missteps, disasters, and of course failure. Just like our throwback Thursday segment,

you hear directly from Side Uslers. Often they have struggled to get something off the ground.

Or in this case, it started really well, and then they made some assumptions.

You get to hear this short story of something that went very wrong, along with, of course,

what they learned.

And today's short story features Sam Davidson from Nashville, Tennessee.

We told the successful story of his business with two friends and co-founders on episode 1883,

boxing up the best of handmade Nashville.

But their early success led to overconfidence and a lot of wasted money. In fact, we could call

this episode how to lose the better part of several hundred thousand dollars.

All right, I'm going to let you hear the story from Sam. I'll come back at the end with some brief

...