4.6 • 683 Ratings
🗓️ 21 May 2020
⏱️ 21 minutes
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Andy Fletcher is a serial entrepreneur now working on his 3rd company. He has a background in development and a Masters degree in Computer Science but fell in love with digital marketing about a decade ago. This makes martech SaaS pretty much the perfect place for him to be.
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0:00.0 | Convertory, a funnel builder, they've passed a million dollars in terms of run rate up from |
0:03.7 | half a million just about a year and a half ago. They're also profitable in bootstrap, |
0:07.3 | $700,000 sitting in the bank. Nice war chest to work with here during the virus, obviously. |
0:12.0 | Continue to be profitable. 20 people on the team. Five engineers churn is down to 24% annually. |
0:16.8 | They've improved that year over year. Their number one go-to-market strategy is paying affiliates. |
0:21.0 | A lot of affiliate deals where they'll pay 50% up front and then 30% in perpetuity for all those customers. |
0:25.9 | The affiliates close. |
0:28.2 | Nathan Lacka here, guys, and if you're enjoying the podcast, remember, there's a premium version with even more. |
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0:34.9 | So you would have heard this almost four weeks ago. There's 1,500 |
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0:52.6 | to produce high quality shows in the future. |
0:56.7 | Hello everyone. My guest today is Andy Fletcher. He is building a company called Convertry. Think of it |
1:01.5 | like a funnel builder using a lot of different distribution channels to drive growth, including |
1:05.3 | affiliate launches. Andy, you ready to take us to the top? Yeah, let's do it, man. Great to see again. |
1:10.3 | Good to see you as well. |
1:11.2 | So should people compare this to something like ClickFunnels or like a web flow, but |
1:15.8 | specifically for conversions? |
1:17.9 | Yeah, I mean, ClickFunnels is definitely who we get compared to the most. |
1:22.0 | I mean, obviously, I think our products better, right? |
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