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I'm very excited today to bring you another listener success story.

Always so fun to hear from our listeners who are starting projects.

In this one, a listener writes herself into a personalized letter business that earns $17,000

in three weeks. And you might be thinking, well, this sounds familiar because the title is

scented Santa letters become sold out seasonal business.

Well, you're probably actually not thinking it sounds familiar because four years ago,

we actually had a story on the podcast about a very similar business.

Well, if you have an incredible memory, you might think that. But for all the rest of us,

as you'll hear, this listener took inspiration from that original story years ago and started

her own personalized Santa postal service with a twist. Okay? Now, of course, I'm going to tell you all

about it, about the twist, about everything else. This is a seasonal business, shocking, right?

Because it's about letters from Santa. It's a seasonal business that brings in real money.

You're going to be surprised when I tell you the details, as well as this side hustlers plan

for a holiday-themed empire that includes a clothing line and so much more. I love everything

...