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The Startup CPG Podcast

#176 - Startup CPG’s 2024 Year in Review

The Startup CPG Podcast

Startup CPG

Business, Food, Entrepreneurship, Cpg, Beverage, Startup

4.9642 Ratings

🗓️ 30 December 2024

⏱️ 50 minutes

🧾️ Download transcript

Summary

In this episode of the Startup CPG podcast, Daniel Scharff sits down with Patricia Menegoto, Head of Marketing and Community at Startup CPG, to reflect on a transformative year for the community and discuss ambitious plans for the future. 

Together, they recount the milestones of 2024, from hosting dedicated sections at trade shows, events in 17+ cities, building partnerships such as the GNC "Next Big Thing" initiative and the expansion of the Further platform supporting female-founded brands.


Key topics include the success of in-person networking events, the growing impact of the Shelfie Awards, and how Startup CPG seeks to help emerging brands gain visibility and access to key retailers and investors. They also explore exciting initiatives planned for 2025, aimed at further strengthening the community and driving meaningful connections between founders, retailers, and industry leaders.


Listen in as they share about:

  • Reflections on Startup CPG’s Growth and Achievements
  • Community Engagement and Support
  • Notable Highlights from 2024
  • Key Initiatives and Partnerships
  • Vision for 2025 and Beyond


Episode Links:
LinkedIn: https://www.linkedin.com/in/pmenegoto/ 


Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.



Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin 
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics

Transcript

Click on a timestamp to play from that location

0:00.0

Beep! Did you know that the beep of a barcode scan is heard at the point of sale more than 10 billion times a day worldwide?

0:10.3

Make sure your product is ready to go beep in the store or when you're selling online with a barcode from GS1US.

0:18.5

It's trusted by trading partners across the world.

0:21.9

GS1US is a not-for-profit standards organization that helps you meet retailer requirements,

0:27.6

enhance customer satisfaction, and streamline your operations.

0:31.7

GS1US offers flexible pricing options to fit the needs of your business and product line.

0:36.5

To estimate how many barcodes you need and to learn more about how to set up your supply chain

0:41.2

for success, go to gs1.us.org today.

0:47.1

That's gs1us.org.

0:53.6

Music org.

1:12.2

I heard great stories this year, especially from brands that I met this retail at one of your events.

1:16.2

And after one month, they were on the shelf.

1:21.8

Or, like, all the retailers, too, that we did the brand matching, they already carried the brands at their stores.

1:24.5

And what I noticed, too, is that from Expo West this year the brand matching that we did with

1:31.0

some retailers I think that we had like maybe five or six retailers the list for 2025

1:36.9

it's already like way over it is maybe double it's it's going to be insane it's just so nice to see the retailers I like also on our side and seeing the potential of the communities.

1:53.5

Hello, startup CPGers. Welcome to the last episode of 2024. I wanted to wish everyone a happy holiday.

2:00.1

And as I was thinking about everything that we got through this year, I really wanted to invite our head of marketing and community, Patricia Menegato, to walk down this 24 memory lane with me. I hope you'll enjoy reliving some of our favorite memories from this year with us and also hear about what we have in store for 2025. Hint, hint, it's big.

2:20.0

A huge thank you to our whole community and my startup CPG team. I can say that personally,

2:25.3

I have never had so much fun and we are just getting started. If you're not already in the

2:30.6

community, please join us at startup cpg.com. Enjoy!

2:35.0

All right, everybody, hello and welcome to our year-end episode where we're just going to

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