4.6 • 683 Ratings
🗓️ 11 May 2020
⏱️ 20 minutes
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0:00.0 | Market Muse. Again, AI optimized content strategy serving about, call it 700, sorry, hundreds of |
0:07.7 | customers now today, doing about $400,000 per month in revenue as they look to scale. They raised |
0:12.3 | about $10 million in capital, which to call it two, three of that. It sounds like is debt. Forty folks |
0:17.4 | on the team, 12 engineers, eight eight quota carrying reps targeting gross revenue churn |
0:21.3 | annually of something like 20% as they look to continue up to scale hello everyone my guest today is |
0:27.1 | ike ballog he's the co-founding ctio and now CEO of a company called market muse which is |
0:32.5 | a i optimized content marketing is a former VC associated OpenView partners with a big data focus. |
0:38.4 | Aki, you ready to take us the top? |
0:40.1 | Absolutely. |
0:40.9 | All right. |
0:41.2 | So what does AI optimized content marketing mean? |
0:44.0 | Yeah. |
0:44.3 | So basically what we do is we speed up all of the manual research tasks around content |
0:49.2 | marketing. |
0:50.2 | So if you want to, you know, write content to drive Legion through SEO and build thought |
0:54.5 | leadership, you've got a lot of, you have to write a lot of articles, but that takes a very |
1:00.0 | long time. |
1:00.7 | So we speed it up by building your content plans and outlines through our software that |
1:04.8 | show you how to write to cover topic comprehensively. |
1:08.0 | Okay. |
1:08.6 | And, I mean, what are people paying for this? |
1:10.3 | Is it like a per word or per hour or kind of thing or is it a flat fixed rate? |
... |
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