launched his SEO tool on WordPress back in 2013. Now, over 200,000 customers paying $7

a month doing about $12 million in terms of run rate today. That's up 60% in year over year,

so that's healthy. 25% EBITDA margin. So that's about $3 million a year in free cash for that

he reinvest in real estate for the company or other things. 100 people in the Netherlands,

totally bootstrapped, which I love. 15% logo turn per year on their subscription cohort.

They're moving more of their users into that subscription cohort as they look to scale and grow.

Again, doesn't track KAC or payback period just because a lot of his growth comes from

the WordPress.org plug in repository, and it's working nicely today.

Hello, everyone.

My guest today is Yoste Volk.

He is the web developer, SEO, and open source fanatic from the Netherlands.

He's the founder and CEO of Yost, which provides software and training for website optimization.

SEO Yost, SEOS main software product currently runs on over 10 million WordPress websites.

Yost, you ready to take us to the top?

I always am.

Good.

All right. So tell us about the company.

We know, what's it due? Obviously, SEO is obvious, but what's it do specifically on WordPress?

And then how do you make money? Is it Pureplace SaaS?

No, not really. So we build a software plugin for WordPress that is basically an extension that allows you to optimize your site

better. There's a free version of that plugin and a premium version of that plugin, so it's

mostly a freemium model. Some of it is SaaS now because it connects to a service called MyEost,

...