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Today's caller is launching her own skincare line. It's always fun to get from listeners

out there starting different projects in different stages, whether it's the idea stage or

actually implementing, trying to market, trying to get more customers.

And in this case, well, in a lot of cases, actually, people are stuck on that point of,

OK, I've made a lot of progress, but how can I actually reach my ideal customers?

That's what today's caller is wondering about. And she's got a specific idea.

She's going to tell you more about it, but the short version is that it involves paying

influencers to post. It might be on Instagram, it might be on another platform.

Is this a good idea? And beyond just whether it's a good idea, if you're going to go down this road,

what do you need to know in advance? What might make it more successful versus less successful?

Because a lot of people do waste a lot of money doing this. So I'm going to talk about that

and perhaps give our listener a couple of tips. The question is, should I hire influencers to

market my skincare products? The question and my answer coming up in just 30 seconds.

Hello, Chris. This is Leslie from Seattle. And I've been listening to the show for a couple of

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