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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#174: Meaningful Measurement of Customer Experience with Dushyant Mitra, Medallia

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9113 Ratings

🗓️ 14 September 2021

⏱️ 23 minutes

🧾️ Download transcript

Summary

Today we’re going to talk about the importance of planning for meaningful customer experience measurement across multiple platforms and systems where strategic planning, and connections between data sources are crucial. To help me discuss this topic, I’d like to welcome Dushyant Mitra, Director of Professional Services - Partner Experience and Practice Success at Medallia.

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Transcript

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0:00.0

Hi, this is Greg Kielstrom. Welcome to season three of the Agile World, where we discuss customer

0:06.4

employee experience, organizational and workforce transformation, and how business can adapt and

0:11.5

continually improve in an agile age. The Agile World podcast is brought to you by tech systems,

0:17.0

an industry leader in full stack technology services, talent services, and real world application.

0:22.8

For more information, go to techsystems.com. To read more about the topics discussed in the show,

0:28.5

you can go to my website at theagile.world and read my latest articles or get a copy of my latest

0:33.6

book, The Agile Workforce, now available on Amazon and other retailers. Hi, my name is Greg Kielstrom,

0:39.0

and I'm the host of the Agile World podcast. Today, we're going to talk about the importance of

0:43.2

planning for meaningful customer experience measurement across multiple platforms and systems,

0:48.8

where strategic planning and connections between data sources are crucial. Tell me and discuss

0:53.8

this topic. I'd like to welcome Dishank Mitra, director of professional services and partner

0:59.1

experience and practice success at medallia. Dishank, welcome to the show. Thanks, Greg. It's great to be

1:06.0

here. Let's start with a little background on you and what you do. Why don't you talk a little

1:11.2

bit about medallia and what you do there? Yeah, absolutely. Medallia is an experience management

1:17.6

solution. We operate in the customer and employee experience management space, but also in the

1:22.5

product experience in the cities and experience world. We essentially capture sentiment across the

1:28.8

entire customer journey life cycle through multiple signals and essentially help customers fall

1:34.7

in love with the companies that they interact with. My role, I've been with the company for close

1:39.4

to seven years now and I've had a variety of roles within professional services. As of now,

1:44.9

I'm focused on our partner practice. I help our various partner organizations in helping them build

1:51.4

successful medallia practices within their organizations and also in building joint solutions with them.

1:57.2

Great. I'm definitely a fan of medallia. I've had many customers over the years use various

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