#174 Investrio: QuickBooks for the People

The Pitch

Josh Muccio

Investing, Technology, Entrepreneurship, Business

4.6 • 1.5K Ratings

🗓️ 12 November 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Joyce and Laura are done with clunky finance tools. So they built Investrio, an AI bookkeeper for solopreneurs. With only 25 paying customers in a market where QuickBooks reigns supreme, will the VCs make an early bet? This is The Pitch for Investrio. Featuring investors Charles Hudson, Elizabeth Yin, Jesse Middleton, and Dawn Dobras. ... Watch Joyce’s pitch uncut on Patreon (@ThePitch) Subscribe to our email newsletter: insider.pitch.show Learn more about The Pitch Fund: thepitch.fund *Disclaimer: No offer to invest in Investrio is being made to or solicited from the listening audience on today’s show. The information provided on this show is not intended to be investment advice and should not be relied upon as such. The investors on today’s episode are providing their opinions based on their own assessment of the business presented. Those opinions should not be considered professional investment advice. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Welcome to The Pitch, where startup founders raise millions and listeners can invest.
0:06.7	I'm Josh Muccio.
0:07.8	And I'm Lisa Muccio.
0:09.1	And before we get to the pitch, we're doing a live show.
0:12.1	We're doing a live show.
0:14.5	In Brooklyn, on December 4th, there will be pitches.
0:18.3	Your favorite VCs, Charles Hudson and Jesse Middleton, are signed on.
0:21.9	Tickets just went on sale. Grab yours at pitch.com show slash live.
0:27.3	On the show today, we have Investrio, an AI bookkeeper for solopreneurs. And they're raising
0:33.9	a million dollars. I love this company, and I have from the very beginning.
0:38.7	From the beginning, you have been all in on Investrio.
0:42.6	And I think it stems from my hatred, my profound, and utter disgust with QuickBooks.
0:50.2	Why do you hate QuickBooks so much?
0:52.3	Oh, God.
0:53.1	I mean, have you ever logged into the product? No, because you're the finance guy. Yeah, well, just take one look, and you'll be like, ooh. Yeah, I think what is awesome about this product is that you can track both your personal and your business expenses in the same product. It's literally like switch a tab over. The thing with Investrio is they are super early.
1:11.7	They went live with the product just five weeks ago, but you know me, the earlier the better.
1:16.6	Oh my gosh. I'd much rather bring on a company earlier than late.
1:20.4	Well, we'll see how it goes.
1:23.6	You're always the pessimist. Why are you always the pessimist? You don't like marketplaces. You don't like early companies. You really are starting to sound like a VC, Lisa.
1:33.9	Ah, rude. The pitch for Investrio is coming up after this.
1:44.8	Support for this show comes from OnePassword.
1:47.9	If you're an IT or security pro, managing devices, identities, and applications can feel overwhelming
	...

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