Here's an education point and a takeaway for your listeners. If you have a business, if you're an entrepreneur, a solo printer, or you have an existing business and you're generating profit,

it's not an either or of situation where you have a business or you invest in real estate.

The education I got from going through that process to me was more valuable than anything out of university.

I actually paid $35,000 for some pieces of advice. This is one of them. You got to actually digest it and sit back and think about it. Every business has to...

But my cousin and I made a decision to essentially create what we would call the Amazon.com of the golf club industry.

And I believe this was supposed to be the major turning point in my life.

My name is Marco Santarelli. I'm the founder and CEO of Norrata real estate investments.

I am 51. I'm located here in Southern California, in Orange County. However, we operate nationwide.

So we are a nationwide provider of turnkey cash flowing rental properties. We operate in about 25 different markets, mostly in the Midwest and the southeast of the US.

We help people build their real estate portfolio so they can create wealth and passive income through real estate so they can be on the road to financial freedom.

And we help them to achieve those financial freedom goals. I started this business back in 2004. It kind of fell on my lap.

But at the same time, I identified a need out there where investors were needing and looking for help. And I thought being an entrepreneur, this is a great opportunity for me to start a business around what I love and my passion for real estate and investing and help other people while I'm helping myself.

And so here we are today, 16 years later, we have a thriving successful business and we're helping literally hundreds upon hundreds of people.

What are you doing in general to make money as this real estate company? I heard turnkey rental properties and maybe not everyone who's listening understands all that concepts.

But I guess just in general, real estate can mean a lot of different things, so a lot of different people.

Yeah, that's a great question. Actually, those are two great questions. So let's define what turnkey rental properties are.

Turnkey real estate investing is in general because this is not a concept or a term that is defined within the industry.

People kick the term around a lot and they talk about turnkey this and turnkey that at the end of the day, there's no formal definition.

What I did back in 2003, 2004 and 2005 is I marketed the crap out of that term.

And so today, everybody uses it frequently. If you go online, you will always find the word turnkey associated with real estate in some way, shape, or form.

And people still to this day misuse it, but after all this time, there's really no formal definition.

Our definition of a turnkey real estate investment is an investment property that has positive cash flow is in a good market, a good neighborhood.

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