Steveer Robbins here. Welcome to the Get It Done Guys quick and dirty tips to work less and do more.

Roxy writes in, I've downloaded so many apps that I'm overwhelmed by them all. I'm a sucker for those light and free apps.

How can I streamline choosing apps? I was hard at work when I heard Bernice holler.

I brought cupcakes for everyone. Come and get them. As soon as I'm done with this email, I called

out. Five minutes later, I arrived at the conference room. Nothing was left of the cupcakes except

a few crumbs and a bit of icing, Bernice was happily

licking from her fingers.

Bernice told me she knows from her extensive diet experience that sugar and fat make things

taste very delicious but also very bad for us.

However, she also knows that people have a limited amount of willpower each day.

So, as Bernice said,

It would be foolish to waste my limited precious willpower resisting a cupcake.

I hope I have set a good example for you.

Well, apps are the buttercream frosted cupcakes of our minds.

We can't resist them. Their instant gratification combined with the promise of a glorious future. We know that we should resist browsing the app stores

for hours, but we do it anyway, while eating cupcakes with buttercream frosting. App stores

love to flaunt their size. We have 800,000 apps.

They say that like it's a good thing.

More apps means more choice, and that is a bad thing.

Because more choice means more stress and more paralysis.

There are dozens of studies that show this, all neatly summarized in the book, The Paradox

of Choice by Barry Schwartz.

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