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It's called The One Thing at drift.com slash DC.

Thank you. one thing at drift.com slash DC. All right, here we are.

We are back on seeking wisdom, and I have a special, special guest.

I'm a little shy today because I'm in awe of this guest.

Her name is Rebecca Messina.

Thank you, Rebecca, for joining us.

Oh, thank you for having me. I said I should get your autograph. No way. I'm going to give the audience your background because it's so extensive and embarrassing. So I'm going to embarrass you now, so now you have to sit there and be embarrassed. All right, I'll be embarrassed. All right. So Rebecca is a global citizen. She's worked in four continents. She speaks four languages. I can barely speak English. So we're going to have to dig into that. And she was Uber's first ever chief marketing officer. And we're going to dive into that. But before joining Uber, she was at Global CMO of Bean, Suntory. I hope I said that right. You did.

Nice. And they own lots of things. If you like to drink, Jim Beam, Maker's Mark, and other

brands, we can dive into that. And then she spent a long time in Coca-Cola, which I'm fascinated

back. And she's bought back in Atlanta right now. So we're going to dive into that and what

she's up to now as a senior advisor, McKinsey.

She's super fancy.

Very fancy.

But before we started this episode, Rebecca and I were talking about Duff's, Buffalo,

Chevetta Chicken, and sneaking into Canada.

That's right. All that's true.

So where did you grow up? I grew up in the Bronx, as we know. As we know, I grew up in a very small town called Batavia, New York. It's about 30 minutes between Buffalo and Rochester, so I never tell people I'm from Batavia because they wouldn't know where it was. Do you know where Brandt is? I don't. Oh, that's up there, too. Oh, geez. I have to get better with my Western New York geography.

So how did you find your way out of Buffalo? Yeah, you know, it's funny. I had these parents,

we were super middle class, and they always kept us connected to place, if you would. And I say that

because Italy was a really important place for my family. And, you know, a lot of Italian immigrants are up in that part of New York State. And I would, my family would be in that category. And so I kind of, when I started to think about where I was going to go to school, to college, I really didn't have a job in mind. I had this odd idea that I was going to be a global citizen. And so I started to think of my parents like,

...