I want kids to grow up to want to join the military. Nobody wants to do those jobs anymore. Why?

I got an eight-year-olds now. Like, I want to be a TikTok influencer. Like, oh my God, dude. What you're talking about? Like, be a fighter pilot. What you were being asked to do required every ounce of your focus. The hostage rescue stuff is so dicey. If that door goes and your buddy goes, you are going right behind him. What separates tier one units?

Commitment to the graft.

They wake up every day and they just live that life. You get out and you realize that you've been developing a skill set that no one needs. It's the hardest thing we've ever done, man. So I want to talk about GBRS. I'm here to change people's lives. I'm not chasing a dollar sign. I'm chasing a feeling.

I think that's one of the reasons we've been so successful. If you can get the people right,

you can get the culture right. Not enough people have physical presence to themselves anymore.

There's an internal mechanism you have to turn on to make yourself self more better. I'm chasing what I did last week, pushing myself just a little bit further.

It's a universal formula. Surround yourself with people that are better than you. Magic,

long log.

All right, ladies and gentlemen, today we have DJ Shipley on the podcast, Navy SEAL for 17 years,

SEAL Team 10, part of the Naval Special Warfare Development Group, also known as DevGrew, medically retired in 2019,

a husband and father to two daughters, co-founder of GBRS group. Welcome.

Dude, thanks for having me. How are we doing? Great, man. Awesome morning. Dinner was awesome

last night. Got a super cool crew. Yeah, it's great having the boys in the building. Good workout this morning.

Awesome. Yeah. Vives are grid. Facility is amazing. Yeah, you guys are killing it, too.

Thank you. Your team has been great. I love having these conversations, but I love spending

time with the person, the people, the night before, the day before, dinner, get to know each other a little bit

better, introducing to the team, and then diving in for a more meaningful conversation.

Yeah, man, it makes it more natural. You have to walk around, sniff each other's ass for 45 minutes,

like it's out of the way. But everybody here, everybody here's got the exact same five to my team does back there. It's like they get it. Got to wake up, got to live the routine. You got to hold the standard. When you walk in every day, you better clear that threshold holding the BPN standard, the GPRS standard, whatever it is. And it's usually just a little bit farther than you went today before. It's the same vibe in here. I love it. The fact that everybody in here lifts, they all work out, the meals. That's exactly how it should be,

dude. Yeah, we were talking about this a little bit last night at dinner. The power and complexities

of culture and culture is all people. And if you can get the people right, you can get the culture right. You get the team

...