Connor Lee used to be hip lead now called Go Personas because they're doing much more than

just leads. They grew from $1.8 million in terms of run rate called a year and a half ago to over

3.6 today serving two separate cohorts, self-serve an enterprise together. Again, $310,000 a month

in recurring revenue. He's done this in San Francisco and bootstrapped, which I loved. Use some

debt to get going, but basically bootstrap, no equity raised, 20 folks on the team, all remote, five engineers, one salesperson, person, 95% net revenue

retention as he looks to scale. Check out COVID.gov personas.com for deals during the virus

that SaaS companies are doing in terms of discounts.

Hello, everyone. My guest today is Connor Lee. He is building a company called go personas.com,

formerly named Hipplead, helping sales and marketing team scale the top of their funnel.

Connor, you're ready to take us to the top?

Ready to take us to the top.

All right. So talk to me first about what the company does and then why the name change from Hipplead to Personas.

Yeah, absolutely. So at Percentos, we basically help companies scale their sales.

So we provide them a platform, a software tool for them to use to run outbound sales and build

basically custom growth engines for their companies.

And we do that primarily through our own application on a self-serve basis.

And we actually will go in with larger businesses, enterprise companies, and help them to build out using custom versions of our software package,

their own custom growth models.

And about, I'd say about six months ago, we started to move over to a new name Personas from Hipplead.

And the reason why we change names is basically because our application, one, isn't just focused on lead data.

It's focused on automating, you lead data. It's focused on automation,

automating, you know, the B2B sales marketing processes. And I, and Persella's is really

...