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🗓️ 16 November 2021
⏱️ 9 minutes
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0:00.0 | This is Optimal Finance Daily episode 1712, the sunk-cost fallacy, |
0:05.8 | the surprising reason why people cling to jobs and investments longer than they should, |
0:10.8 | by Paula Pant of affordanything.com, and I'm your host and personal finance enthusiast, Diana |
0:17.3 | Mariam. Now let's get right to it and continue optimizing your life. |
0:21.3 | The sunk-cost fallacy, the surprising reason why people cling to jobs and investments longer than |
0:32.2 | they should, by Paula Pant of affordanything.com. Imagine that you bought a $100 ticket to a ski resort |
0:40.3 | in Michigan. A few days later you find a $50 deal for a ski resort in Wisconsin. The $50 |
0:48.4 | deal promises better ski slopes, nicer snow, and an all-around more fun experience. |
0:54.3 | On impulse, you buy that ticket too. Then you learn that the two ski tickets are valid only on |
1:00.3 | the same day. Bummer. The tickets are non-refundable and non-transferable. Other costs are equal. |
1:08.0 | You'll spend the same money and time traveling to Michigan or Wisconsin. |
1:12.9 | Imagine that you have no emotional connection to either state, no family or friends live there. |
1:18.6 | Your face with a certain loss. You have to sacrifice either the $100 Michigan ticket |
1:24.1 | or the $50 Wisconsin ticket. Which one would you choose? |
1:28.5 | Researchers Hal Arches and Catherine Blummer posed this question to a team of research subjects. |
1:34.3 | The majority said they'd sacrifice the $50 Wisconsin ticket, even though it promised |
1:40.0 | the more fun experience. Why? Loss aversion. Most people prefer to minimize their losses, |
1:48.4 | even if it means enduring a subpar experience. This is known as the sunk-cost fallacy. |
1:55.6 | People reflect thinking along the lines of this fallacy when they say, |
1:59.6 | well, I've already sunk this much money or time into it. I can't stop now. |
2:04.8 | Would you spend your last million on a plane? |
2:08.4 | The same researchers divided people into two groups. They posed this question to group A. |
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