Welcome to Wrongful Conviction False Confessions.

I'm Lauren Irader.

And I'm Steve Drizen.

Today we'll bring you to Philadelphia for the story of Walter O'Grady.

Walter was sent to death row for a murder he didn't commit

by an old school Philly Justice system that was better known for injustice.

Walter spent decades in prison until a new wave of reform-minded prosecutors

went looking for the truth behind his conviction.

Walter's story gives Steve and me hope that real reform is really possible.

To launch their biggest, most impossible sounding ideas.

Listen to the new season of Math and Magic stories from the Frontiers of Marketing

on our very own I Heart Radio app, Apple Podcast, or wherever you get your podcast.

So I was born and raised in Philadelphia.

And a few years ago, Lauren and I took a trip there for work.

I'm very proud of Philadelphia and I like to show off the city.

And there was this place that I had to take Laura to.

It's not Constitution Hall.

Okay, not the Liberty Bell.

It's the Eastern State Penitentiary.

So you drive me to downtown Philly and there's this run down relic of a prison

that's crumbling, it's covered in cobwebs.

It's almost like a haunted house in the middle of downtown Philadelphia.

...