171: The Cornerstone of Your Business
Hustle Humbly Podcast
Alissa Jenkins & Katy Caldwell
4.9 • 916 Ratings
🗓️ 14 November 2022
⏱️ 56 minutes
🧾️ Download transcript
Summary
Your database is the foundation of your real estate business—but only if you actually use it.
In this episode, we're revisiting one of our most popular episodes (Episode 9!) and breaking down how to build a database that actually works. With the launch of our Database Course, this is the perfect time to go back to the basics and make sure your systems are set up for long-term success.
We're sharing exactly how we organize our databases, how we stay in touch with clients without being annoying, and why this strategy creates the most sustainable, referral-based business possible.
Here's what we cover:
-Why your database is the foundation of your business
-How to start a database from scratch (even as a new agent)
-What information you actually need to track (and what you don't)
-Why simple systems (like a spreadsheet) often work best
-How to organize and clean up your database
-Why not everyone belongs in your database
-How to stay in touch without overwhelming your clients
-Different ways to communicate (text, email, social, notes, calls)
-Why consistency matters more than frequency
-How to rotate your communication methods
-Using social media as a relationship-building tool
-Why referral-based business is safer, easier, and more reliable
-How to keep your contact information updated over time
-Real-life examples of meaningful client touches that actually work
If you've ever felt overwhelmed by CRMs, unsure how often to reach out, or stuck on where to even start—this episode will simplify everything and give you a clear, doable plan.
Resources & Mentions:
-Get the free database spreadsheet + Module 1 of the Database Course: www.thedatabasecourse.com
-Join the Hustle Humbly Community
Leave us a review at http://ratethispodcast.com/hustlehumbly
Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com
Music:
Straight A's by Connor Price
The Good Life by Summer Kennedy
Be The One by Matrika
Transcript
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| 0:41.3 | Yes, yes. |
| 0:44.0 | We're not just going to survive. |
| 0:45.5 | We're going to thrive. |
| 0:47.8 | If there's a free trial on any of these, I've tried it. |
| 0:52.8 | I don't like when people say touch your database you |
| 0:58.2 | have touched that one person 297 times they probably hate you at this point |
| 1:07.2 | sometimes it's 15 or 20 people's birthday okay and if I don't know them, I unfriend them. |
| 1:12.4 | Happy birthday. |
| 1:14.5 | Hi, y'all. |
| 1:15.1 | Welcome to Hustle Humbly. |
| 1:16.2 | It's Alyssa and Katie and we are two top producing realtors in the Baton Rouge market. |
| 1:20.2 | We work for two different companies where we should be competitors, but we have chosen community over competition. |
... |
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