Welcome to the How to Be Awesome at Your Job Podcast, the show where brilliant professionals share how to sharpen the universal skills required to flourish at work.

Enjoy more career fun, wins, meaning, and money.

With your host, Pete McKitis.

Hello and welcome to episode 171 with Joe McCormick. We are talking all about

brevity and ironically this was not the shortest episode but it was shorter than some and absolutely vital in its

content and you're going to learn one how being brief helps you focus two how to trim down

information to what is essential and three three common mistakes

when it comes to being brief so if you'd like to check out the show notes or the

transcript or the links to items that we're referencing here it It's all that awesome at your job

dot com slash eep 171 and while you're at awesome at your job

dot com I'd encourage you to check out some of our great stuff one resource I've been using more and more myself lately

is just that little magnifying glass search icon

in the navigation menu bar.

It's so cool with 170 episodes. We've now covered a lot of territory in the last just

over a year. And with the magnifying glass you can find all sorts of things because every conversation

has been transcribed. So check that out. But first, let's hear about Joe. Joe McCormick is on a mission to help organizations master the art of the short story. Unexperienced marketing executive, successful entrepreneur and author.

Joe is recognized for his work in narrative messaging and corporate storytelling.

His book, Brief, make a bigger impact by saying less,

tackles the timelessness of the less is more mandate.

He founded and serves as a managing director and president of the Sheffield Company, an award-winning boutique agency.

A passionate leader, he started the brief lab, a subsidiary of Sheffield in 2013 after years

dedicated to developing and delivering a unique curriculum on

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