170: What Makes a Great Membership?

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 24 April 2020

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Could you add a recurring revenue membership to your business? In this episode, I'll share three quick things that would immediately give it a green light.

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Transcript

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0:00.0	I know. The idea of adding recurring revenue into your business sounds super sexy, but the question is,
0:06.6	what makes a great membership and would it make sense for you and your market? In this episode,
0:11.9	we're going to talk about the three characteristics that I look for that is a home run for any
0:17.3	membership, and you don't need all of them. You just need yes to one of them.
0:23.8	Marketing your business is for you, the business owner, who has a product, a service, or a message
0:28.7	that you believe in. My name is Stu McLaren, and each week we'll take a behind-the-scenes look
0:33.3	into the real world marketing tactics and strategies for getting what you have in front of a lot more
0:38.8	people. Thanks for spending some time with me today. Now let's get started. Well, hello, my friend.
0:47.3	It is me, Stu, back for another episode of the Marketing Your Business podcast. Great to be here with you.
0:53.4	And oh my goodness, the momentum is building like crazy for our upcoming tribe workshop.
1:03.1	In fact, you're listening to this.
1:04.5	I'm recording it right before we actually go to deliver the first free session of the workshop.
1:12.5	If you haven't gone and signed up for this yet, you absolutely should because it's totally free. And we're going to be sharing with you
1:17.9	how to think about a membership site to add your business and more importantly, how to make it
1:23.6	a profitable membership site. So come and join us. All you got to do is go to tribeworkshop.com.
1:29.3	And I'm telling you, I have been peppered, peppered with a whole lot of questions around whether
1:36.1	a membership would be a good fit for different people's businesses, people who have product-based
1:42.4	businesses, people who have service-based businesses, people who have service-based
1:44.3	businesses, people like coaches and consultants and authors and speakers and influencers, and so many
1:51.6	different types of business owners, including retail shops and e-commerce businesses and all the
1:58.3	gamut. And so I've even had restaurants contact me. I've even had, you know,
2:04.0	pet grooming businesses contact me. So in this episode, what we're going to do is we're going to
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