No, no, no, Stu, I'm going to wait because my audience isn't big enough.

Hogwash! In this episode, I'm going to talk to you about how having a smaller audience can actually be a massive advantage.

Stay tuned.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind the scenes look into the real

world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

Can having a smaller audience actually be an advantage? Well, heck, yes, it can because it's all about how to use that advantage.

You know, typically most people think, the bigger the audience, the more success I will experience.

And, you know, here's the truth of the matter. The bigger the

audience, the more odds of success are in your favor, but it doesn't mean that it's the only way to

succeed because bigger doesn't necessarily mean better. And here's what I'm talking about.

You know, we have so many examples of people in our tribe community who are thriving despite the fact that they only have a tiny audience.

As an example, one of the classic stories that I love sharing is the story of Wendy Batten.

She had a tiny audience of 354 people and her audience are paint store retailers like brick and mortar stores that sell paint.

And so when she went to launch

her membership site, she ended up welcoming 52 members generating $2,800 a month in month number one.

And that was again to an audience of 354 people, not tens of thousands or thousands, but 354 people.

Now, there are so many examples of people in our

community just like Wendy. Like another good example is Marianne Kane. You know, she didn't have a

big audience either. It was 250 people, roughly around 250 people. But her founding member launched,

she ended up welcoming 53 members in her launch. So I'm sharing

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