170: The Sacrifices Required to Build Something That Lasts | Bailey O'Brien
The Nick Bare Podcast
Nick Bare
4.9 • 6.1K Ratings
🗓️ 20 April 2026
⏱️ 90 minutes
🧾️ Download transcript
Summary
In this episode, I sit down with BPN Athlete from the land down under Bailey O’Brien to talk about why he quit CrossFit, building a gym, protecting its culture, and making the kind of sacrifices that shape who you become.
We unpack the early days that were long days filled with hustle, choosing marriage over personal ambition, why your inner circle matters, and what it takes to build something meaningful for the long haul.
CHAPTERS:
00:37 Austin, Ultra Weekend, and First Impressions
03:00 Australia to Austin: Different Pace, Same Values
08:50 Backstory
10:24 Building Be All In With Purpose
17:59 Why Consistency Always Wins
23:59 Letting Go of the CrossFit Dream
31:40 Mentors, Brotherhood, and the Inner Circle
37:34 What Modern Masculinity Really Looks Like
41:39 How Strong Leaders Build Strong Culture
45:57 Hiring People Who Take Ownership
49:52 Scaling Standards Without Losing the Standard
53:24 Trusting the Team When You Step Away
59:49 Leadership Requires Sacrifice
01:07:13 Going All In Without Losing Yourself
01:15:51 When the Platform Gets Bigger, So Does the Responsibility
01:18:00 Building a Personal Brand for the Long Game
01:28:08 What’s Next
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Transcript
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| 0:00.0 | Ladies and gentlemen, today on the podcast, BPN athlete coming from Australia, Bailey O'Brien. |
| 0:15.9 | What's up, brother? |
| 0:17.0 | What's up, mate? |
| 0:17.7 | Thank you for having me on. |
| 0:18.7 | I'm very excited, a little nervous, but I'm keen to jump in. |
| 0:22.7 | Why are we nervous? |
| 0:23.8 | I don't know. I feel like there's a couple people listening. I do a couple of podcasts back home, but none with the same audience size of yours. But no, I'm more excited than anything else. |
| 0:33.7 | So we'll start with some icebreakers. |
| 0:36.2 | Okay. Itase me in. |
| 0:38.2 | So you've been in Austin for how many weeks now? |
| 0:41.3 | Nearly three. |
| 0:42.3 | And your wife is running the going more ultra, GUNM Ultra in two days. |
| 0:49.3 | How are you guys feeling about that? |
| 0:51.3 | We're feeling, I feel excited. |
| 0:53.3 | She feels excited. She's a little bit nervous. She's never ran anything longer than a marathon. I was initially meant to do the race, been a little bit injured, so it probably wasn't the best idea to do my longest running event ever. But one of her goals for the year was to do her first ultramarathon. So she kind of jumped in to replace me. And yeah, she's, |
| 1:11.4 | she's going to kill it. I'm excited for it. It's going to be awesome. It's going to be so good. |
| 1:15.0 | It's going to be a completely different experience this year compared to last year. I think, |
| 1:23.1 | you know, we're 48 hours away from knowing, but there's more eyeballs on the race this year. |
| 1:29.6 | There is some real elite talent coming in to throw down. |
| 1:36.5 | Last year, the race went 235 miles between Kim and Kendall. |
| 1:41.8 | This year, depending on how these runners are feeling and the weather, |
| 1:46.0 | I mean, he'd go 450 plus miles. |
... |
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