17. Truffles
The Economics of Everyday Things
Freakonomics Network
4.8 • 1.6K Ratings
🗓️ 26 February 2026
⏱️ 18 minutes
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| 0:00.0 | When Basart Marina was 18 years old, his whole world was crashing down. |
| 0:11.1 | It was the spring of 1999, and Yugoslavia was violently breaking apart. |
| 0:18.0 | Like millions of others, Marina fled. He came to America with little to his name |
| 0:23.9 | and found work at a restaurant. And there, under the fluorescent lights of the prep station, |
| 0:30.8 | he encountered a pungent little delicacy that would change his life. In this restaurant, we started serving truffles. |
| 0:39.1 | So I'm like, why would people pay each slice $20? |
| 0:43.4 | This makes no sense. |
| 0:44.8 | You can buy three sandwiches with that money. |
| 0:48.2 | Marina decided that he wanted to learn everything he could about truffles. |
| 0:53.0 | And eventually, through a friend of a friend, he got hold of a supplier in Croatia. |
| 0:58.8 | After a week, he called me, says, I sent you four kilos of truffles. |
| 1:02.2 | I'm like, whoa, no, no, no. |
| 1:04.5 | I was very stressed because I didn't have the money to pay. |
| 1:07.6 | At the time, that four kilos, or about nine pounds of truffles, was worth $16,000. |
| 1:16.1 | They were also a ticking time bomb. |
| 1:19.5 | With each passing day, the truffles lost weight and decreased in value. |
| 1:23.6 | If Marina didn't sell them fast, he was in big trouble. So he drove from Tucson, Arizona to |
| 1:31.1 | Los Angeles, a land of fancy restaurants, and took destiny into his own hands. I got one of those |
| 1:38.9 | Burgundy Zaget magazines, and in there you have all the restaurants. So I started calling from the hotel room. I'm |
| 1:46.7 | like, my name is Besart. Do you want to see the best truffles in the world? The first chef that I went to, |
| 1:52.2 | I bring like a big styrofoam box inside and the chef looks at it. Then it was like the longest |
| 2:00.3 | 30 seconds of my life. I mean, he grabbed one in his |
... |
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