17. Glen Lerner — The Heavenly Hitter’s Guide to Building a National Practice

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Management, Business, Marketing, Entrepreneurship

5.0 • 540 Ratings

🗓️ 21 July 2020

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

"So just because business has gone down, you're going to cry? You figure out how to reinvent yourself. Life's about adapting." - Glen Lerner How did Glen Lerner go from fresh-faced new graduate to running one of the largest plaintiff firms in America? Why ISN'T the client always right? What does Glen really think about the controversy surrounding him? How Glen Lerner Discovered He Was Unemployable Pretty early on in his career, Glen discovered that he just couldn't work for anyone else. Straight out law school, he moved to Vegas and started hustling, and his practice grew exponentially from there. We discuss what it takes to establish, run, and grow a successful law firm, and how a defined partnership can shape your future. Corporations, Challenges, And Clearing Your Name Running a law firm isn't for the faint of heart, and Glen Lerner is no stranger to adversity. So how has he always come out on top? We talk about the triumphs and challenges of Glen's career, including 9-figure verdicts, going up against an international corporation, sounding-off against critics who don't agree with his growth approach, and the adversity-proof attitude he cultivated along the way. Do It Big: How To Make Sure Everyone Knows Your Firm Glen Lerner has the most known face in all of Nevada, and it's no accident. Throughout his career, his advertising strategy has been honed, calculated, and measured for maximum effect. Glen explains his knack for jingles and why he's more than willing to put his personality out in the public domain. Plus, he shares why he believes anything worth doing is worth doing BIG. Key takeaways: Run your firm like a business. It's clear from Glen's trajectory that the application of business management techniques were paramount to Lerner and Rowe's success. He explains that with growth comes the responsibility to provide for your teams, and the need to sharpen your entrepreneurial clout. Brand is a multi-faceted approach. Glen knows what makes people tick, so he's an advertising natural. However, he shares the belief that brand needs to be all-encompassing - it's not only what you do for your clients, it's what you do for the community around you. Find your perfect partner. Lerner and Rowe are another example of the visionary/integrator combination. Glen explains the dynamic of their working relationship, and how he learned to let go of certain aspects of running the firm. Links And Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Glen Lerner LinkedIn Lerner and Rowe Website

Transcript

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0:00.0	How do you represent people? How do you take care of people? How do you work with people when you've never spent a day in their shoes?
0:07.5	That's Glenn Lerner, founder of Lerner & Row injury attorneys. I wanted to work these hard jobs to know what people really were going through because most people work in jobs like this.
0:17.3	So when I'm a lawyer someday, how do I understand somebody? How do I talk to somebody? How do I communicate somebody? If I've ever done what they've done. And, you know, they used to
0:24.5	say I was the best garbage man ever. I was the hottest worker ever. I'm Michael Mogul,
0:32.7	founder and CEO of Crisp Video, the nation's number one law firm growth company. I've built my business through practice, not theory.
0:39.8	Crisp started with just $500 to my name and has grown to over eight figures in revenue
0:43.6	over the last few years, earning a spot on the Inc. 500 list of the fastest growing private
0:47.9	companies in America.
0:49.2	Our approach has been to take everything we've learned about generating massive growth
0:52.7	within our own organization and help the country's most ambitious and committed law firm owners do the same for theirs.
0:58.5	In each episode of this podcast, I sit down with innovative market leaders from the legal industry
1:02.5	and beyond.
1:03.9	To learn from those who thrive in the face of adversity, challenge the status quo, and define
1:07.9	what it means to be a true game changer.
1:10.7	Glenn Lerner built his law firm on the foundation of one major guiding principle.
1:14.9	Anything worth doing is worth doing big.
1:17.7	No matter what happens, Glenn believes there's always a way to come out on top.
1:21.9	Just because business has gone down, you're going to cry.
1:23.8	You figure out how to reinvent yourself.
1:25.8	Life's about adapting.
1:27.2	Adversity breeds opportunity, and I think we're going to be so much bigger out how to reinvent yourself. Life's about adapting. Adversity breeds
1:28.2	opportunity. And I think we're going to be so much bigger, stronger, and faster when this thing's
	...

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