#169: What's Possible For You If You Don't have a Photography Degree? Brandy Got a $4,000 Order
Worth Every Penny Joycast
Sarah Petty
5.0 • 3.6K Ratings
🗓️ 25 July 2023
⏱️ 14 minutes
🧾️ Download transcript
Summary
Feel like you're not a "real" photographer because you don't have a photography degree?
That's exactly what kept my student Brandy Aldrich from embracing her long-term dream of being a photographer!
"They told us in college that we needed a degree to back up our talent, so I thought if I went out on my own, I'd fail."
The thing is - Brandy already had a good eye. She took great pictures. She didn't need a degree in photography. What she needed to learn was something totally different.
Listen now to find out what changed everything for Brandy and helped her transition from giving her photos away to getting $4,000 orders.
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Transcript
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| 0:00.0 | Brandy Aldrich was a Charlotte North Carolina graphic designer who had grown bored with her job. |
| 0:05.6 | As a mom of three, she'd always loved photography, but was scared she would fail if she started her own |
| 0:11.2 | business. Hung up by the thought that she needed official education to be a professional photographer, |
| 0:17.2 | she put the idea of photography to the side. But during the pandemic, she couldn't get the idea of |
| 0:22.2 | photography, business out of her head. Today, I'm talking with Brandy about how she started a |
| 0:27.5 | photography business from scratch with no formal photography training and got her first $4,000 |
| 0:34.0 | dollar photography client. So the real question is how are portrait photographers like us able to |
| 0:43.2 | run a profitable business and still put our families first without selling digital files for |
| 0:49.0 | cheap and working all the time? I'm Sarah Petty, your host of the Worth Every Penny Joycast, |
| 0:55.6 | and I went from a stressed out overworked mama with three babies to being named one of America's |
| 1:01.2 | most profitable photographers without working my kids' lives away. Each week, I'll show you how to |
| 1:08.2 | find and serve Routique Portrait Photography clients in a world where we compete with free |
| 1:12.9 | thanks to everyone having a digital camera in their pocket. Take the first step to adding more joy |
| 1:19.2 | and profit to your life by downloading your free photography business tools at joyofmarketing.com |
| 1:26.0 | forward slash podcast. Hey Brandy, thanks for being here. Hey Sarah, thanks for having me. |
| 1:36.5 | So talk about, tell us about your backstory a little bit. What were you doing before you did |
| 1:42.0 | boutique breakthrough? Yeah, so I work remotely for a brand and marketing firm. I'm a senior graphic |
| 1:48.7 | designer and so I since my children were born, that's what I've been doing. I've been taking care |
| 1:56.7 | of them and juggling that. There are many years that I've worked through the middle of the night |
| 2:03.6 | while they were sleeping and then woke up and or got them up and took care of them. |
| 2:12.4 | So it's been rough but yeah. Yeah, so you were doing digital files, editing retouching. |
| 2:24.1 | So actually I was not doing photography. I was doing. That was the big marketing. Yeah, yeah. |
... |
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