You're listening to Kivocalda CEO, Episode 169. How do you bring your network together for experiences

that get everyone talking about your brand and organically sharing your content to their networks?

Today's case study reveals how Zibi Owens, author, podcaster, and founder of Zibi Media, created

brand buzz in a creative way by hosting book fairs in her own home.

These book fairs generated $25,000 worth of sales in just four afternoons and priceless

connections that continue to pay off. Zibi walks us through the whole process, from ideation

to execution and challenges you to think outside

the norms of your own industry to bring your community together. Named New York City's

most powerful book fluencer by Vulture and a regular contributor to Good Morning America,

you can tap into more Zibby on her podcast, moms don't have time to read books, and in her

memoir, bookends, a memoir of love, loss, and literature.

Welcome to Cubicle to CEO, the podcast. I'm your host, Ellen Yin. I quit my job without

a backup plan and bootstrapped my first $300

freelance project into $2 million in revenue by age 28. On this show, you'll hear weekly

case study interviews with leading entrepreneurs and CEOs who share one specific strategy that

successfully grew their business revenue. Skip the expensive and time-consuming learning curve

of testing everything yourself by borrowing what actually works from the best and brightest

mentors. You'll also get a front row seat to my founder's journey through transparent

income reports and behind the business solo episodes. Subscribe now so we can grow together

every Monday.

Hello, Zavi. Welcome to our show. I'm so happy to have you here. And as I was telling you just a moment ago, your bookshelf is incredible. If you're watching this on YouTube,

you see what I mean. If you're not watching this on YouTube, go pause the episode and find us on YouTube because it's beautiful. It's like categorized by color just like our bookshelves are, but on a massive scale, like it looks like the beauty and the beast library. That actually goes all the way around the room not to make you even more. Yeah. Oh, goodness. Yeah, making a green with envy. That's incredible. Well, Zivie, you are quite the media maven.

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