What's up everybody? This is Cortland from Indiehackers.com and you're listening to the IndieHackers podcast. On this show, I talked to the founders of profitable internet businesses, and I try to get a sense of what it's like to be in their shoes. How did they get to where they are today? How did they make decisions, both of their companies and in their personal lives? And what exactly makes their businesses tick? And the goal here, as always, is so that the rest of us can learn from their examples and go on to build our own profitable internet businesses. If you've been enjoying the show and you'd like an easy way to support it, you should leave a review on Apple Podcasts I read pretty much all the reviews you guys leave over there, and it's probably the best way to help others discover the show. So if you're on a Mac, just open up Indiehackers.com slash review, and that will open Apple Podcasts on your computer. In today's episode, I sat down with Dimitri Dragulev of Just Reach Out.io. Dimitri was on the show a few months back to talk about how he grew his PR business

at $30,000 a month in revenue, working just five hours a day, 25 hours a week.

It's a pretty inspiring story.

I recommend you to listen to it.

But in this conversation, I wanted to take a different approach.

Dimitri has learned so much helping ND hackers on his platform get traffic to their websites and their businesses by pitching the press. And I wanted to just extract as much information from him as I possibly could about how the rest of us could go about doing the same thing. How do you pitch the press? How do you send a cold email to a journalist and get them to read it? How do you come up with the story? And if all of this works out, how do you actually capitalize on the traffic that you get from

being published in the press? Dmitri has a lot of information to share on this subject.

And even if you are a founder yourself, it's just educational and interesting to hear about

how it all works. Enjoy the episode.

What are some of the most successful PR campaigns you've seen? Like, what does it look like

if you actually do PR well? Yeah, so one of the most successful ones, and I, I'm not going to go

and talk about huge brands because people who are listening to this, they don't have a huge

brand, right? They're trying to get their brand well known. A company out

there called Fractal, and they sort of do PR for many different brands was a study that they

ran for mathematics, kind of like statistician firm. They we're trying to figure out.

It's a little company, right?

And all they do is they crunch numbers.

How can they get PR?

It's just a consulting firm.

Like it's so boring.

And so what they did is they pick something very specific, which was, hey, we're going

to go out and we're going to find, and subways,

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