It's just easier to answer people's questions with a video.

You know, this idea that we can and should continue doing what's comfortable and easy,

typing stuff up and sending it, copying and pasting things and sending it,

it's like that party is over and it's time to take advantage of these things that technology has given us. I mean, they assign so much more value to it than if I had taken eight minutes and typed up the same thing in four paragraphs with a couple of links to support

articles or you know these kinds of things like it's so deeply human that it is

transformative in the way that we work.

I'm on this journey with me.

Each week when you join me, we are going to chase down our goals.

Overcome adversity and set you up for a better tomorrow.

That's and your seat.

I'm ready for my close up.

Hi and welcome back.

I'm so excited for you to meet my guest this week.

Ethan Butte is Chief Evangelist at Baum, Wall Street Journal, best-selling co-author of human-centered

communication and of re-humanize your business. Host of the Customer Experience Podcast, which I was lucky enough to be a guest on.

Ethan, thank you so much for being here. Sure, thank you and I love the time that we spent together

on episode 164 of the podcast. I really am excited about overcome your

villains and I was excited to talk about it after reading it. I'm happy to be

here too. Okay so I like to give a little behind the scenes and I want to share with

everybody how we first met and how you went out of your way to help me which I'm

super appreciative of because I like for people to know who someone is when the camera is not on.

I personally just find that really important.

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