169: How Karleen Roy Created A Boutique Creative Agency for Celebrity Clients
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 18 October 2019
⏱️ 54 minutes
🧾️ Download transcript
Summary
Today in the guest chair, we have Karleen Roy, a woman who is as extraordinary as the events she creates. She is the Founder of The Vanity Group, a boutique creative agency specializing in bespoke events and luxury services.
After graduating from Howard University, she moved to New York to take an unpaid internship at Island Def Jam. Her hard work spoke for itself and she was eventually hired as a senior executive assistant at Bad Boy Entertainment. Her boss, Sean “Diddy” Combs trusted her to coordinate the efforts of his multi-million dollar business entities, external partnerships and talent relationships, and so much more. The confidence, expertise and international connections Karleen developed over the course of her career inspired her to strike out on her own and launch The Vanity Group.
Karleen now specializes in producing magical moments and it shows. The Vanity Group quickly became the firm of choice for a variety of corporate clients and A-list celebrities, from Justin Bieber and Kobe Bryant to Cardi B and DJ Khaled. Karleen and her staff of luxury lifestyle curators understand the needs of high-profile individuals, and the “no-excuses” work ethic they expect.
Listen on Apple Podcasts, Soundcloud, Stitcher
This episode is brought to you by:
Try FreshBooks FREE for 30 days. Go to freshbooks.com/sidehustlepro and enter SIDE HUSTLE PRO in the how did you hear about us section to get started.
Links mentioned in this episode
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Announcements
Join our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Send questions to “Ask Nicaila”
You can now send questions for the new “Ask Nicaila” segment that’s coming to Side Hustle Pro. Once I get a critical mass of questions, I can start rolling out this segment. Just email [email protected] and put hashtag #AskNicaila in the subject.
Social Media Info
Karleen Roy - @karleenroy
The Vanity Group - @thevanitygroup
Side Hustle Pro – @sidehustlepro
Transcript
Click on a timestamp to play from that location
| 0:00.0 | I always took my job a little bit further. |
| 0:07.0 | So I was able to be the middle person from the fashion world. You're listening to Side Hustle Pro, |
| 0:17.0 | the podcast that teaches you to build and grow your Side Hustle, |
| 0:21.0 | from Passion Project to Profitable profitable business and I'm your host |
| 0:24.3 | Michaela Matthew Zocome. So let's get started. All right now let's get into the |
| 0:30.8 | episode so today in the guest, we have the one the only |
| 0:34.3 | Carleen Roy. |
| 0:35.6 | Carleen is as extraordinary as the events she creates. |
| 0:40.0 | The secret to her success is clear. |
| 0:42.8 | She possesses an awe-inspiring ability |
| 0:45.4 | to wed boundless imagination with meticulous attention |
| 0:49.8 | to detail, producing bespoke special events |
| 0:52.4 | and luxury experiences of on-surpassed excellence for |
| 0:55.6 | luminaries, trendsetters, and today's brightest stars. |
| 0:59.6 | Carleen specializes in producing magical moments and her own story reads like a fairy tale |
| 1:05.4 | which you'll hear all about in the episode. So after graduating from Howard |
| 1:09.6 | University the Memphis native moved to New York in 2004 armed with nothing but ambition and a dream. |
| 1:16.0 | She then landed a job in the Public City Department at Island Def Jam Recordings |
| 1:21.0 | and immediately gained recognition for her exceptional skills and dedication. |
| 1:24.9 | She was recruited first by R&B artist Neil to oversee the day-to-day operations of his |
| 1:30.5 | management company and later by Sean Diddy Combs himself who brought of his |
| 1:33.4 | management company and later by Sean Diddy Combs himself who brought |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Nicaila Matthews Okome | Side Hustle Pro Media, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Nicaila Matthews Okome | Side Hustle Pro Media and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.