1684: The Power of Instinct in Business, Work and Life

So Money with Farnoosh Torabi

Farnoosh Torabi

Entrepreneurship, Business

4.7 • 1.9K Ratings

🗓️ 17 June 2024

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Whether you're an entrepreneur or not, retired or at the beginning of your career, most of us have personal brands. We're trying to push something forward, and much of what we've been taught about connecting with our audience and winning them over is not what *actually* works. Guest Leslie Zane is an award-winning marketer, TEDx speaker, and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth. Her new book, The Power of Instinct, challenges conventional wisdom in business and brand building and teaches how the key to a brand's success is tapping into the unconscious mind.

Transcript

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0:00.0	Hi, it's Farnush and I'm opening up my mentorship program for the last time in 2024.
0:05.7	I call it Farnush BTS and it's my four month group mentorship program to help elevate your
0:11.9	brand and fast track your success. The number one
0:15.2	question I get outside of personal finance is how did you become you? In other
0:20.0	words, how did you become the go-to expert in your field?
0:23.4	How did you build a business that is central to your personality and your brand?
0:27.4	You'll learn all my strategies across all the different verticals from podcasting to writing
0:32.2	books and I'll connect you with very
0:34.7	important people in my life as one of my recent clients said I loved the
0:38.8	intimacy of our conversations and the diversity of entrepreneurs drawn to this program.
0:43.7	Applications are available at farnush btt.com.
0:47.4	farnush btt.com. I look forward to helping you.
0:50.9	So many episodes 1684, the power of instinct in business, work, and life with
0:56.9	Leslie Zane, author of the power of instinct.
1:01.8	You're listening to So Money
1:03.0	with award-winning Money Guru Farnu
1:05.0	Farnou Chorabi.
1:06.0	Each day get a 30 minute dose of financial inspiration
1:09.0	from the world's top business minds,
1:11.0	authors, influencers, and from Farnuus herself.
1:14.8	Looking for ways to save on gas or double your double
1:18.4	coupons?
	...

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