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SaaS Interviews with CEOs, Startups, Founders

1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 19 February 2020

⏱️ 15 minutes

🧾️ Download transcript

Summary

Jesse is the founder of NeoReach. Jesse is a mentor to the Alchemist Accelerator, a Thiel Fellow, and a frequent guest lecturer at Stanford and USC. NeoReach has generated $10’s of Millions in revenue from customers like Walmart, Amazon and NBC

Transcript

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0:00.0

Just past 100 customers. About a million bucks per month in revenue, call it 12 million a year.

0:04.2

Hoping the double year over year to 25 next year. Growth was about two, between two and three

0:08.4

X you over the trailing 12 months. So healthy business, profitable, four million raised,

0:12.8

30 people between Orlando, Austin, remote locations, 20% gross revenue turn annually,

0:17.3

40% expansion on the same cohort. So call it 120% net revenue expansion. Spend it up to call it

0:22.7

five months of lifetime value to acquire customers. They might use profits to get more aggressive

0:27.2

with that over the next 12 months. As it looks a double. We'll see what happens. Hello, everyone.

0:31.5

My guest today is Jesse Limegruber. He is the founder of a company called Neorech. He's a mentor to the Alchemist Accelerator, a Thiel Fellow, and a frequent guest lecturer at Stanford and USC. Neoreach has generated

0:41.8

tens of millions in revenue from customers like Walmart, Amazon, and NBC. Jesse, are you ready to

0:46.6

take us to the top? Let's do it. Thanks for having me. Hey, kick your video back on because we'll use both audio and video feeds when we publish this thing. We'll deal with the delays.

0:55.0

It'll be okay.

0:56.0

But tell us about the company.

0:57.0

What's near reach do and how do you make money?

0:59.0

Yes.

1:00.0

So near reach is an end-to-end social intelligence platform.

1:04.0

Brands pay us a licensing fee to analyze the performance of their sponsored post campaigns,

1:10.0

everything from paying Tiger Woods to

1:12.4

a Nike hat to Red Bull sponsoring athletes. We, to YouTubers, you know, promoting a product,

1:18.0

we measure the effectiveness of those endorsements and we sell that data to large brands and

1:23.2

Fortune 500s. Interesting. And give me a general idea. I'm sure you have a lot of different

1:26.7

customer cohorts, but we're short on time. On average, what do one of these customers pay you per

1:30.2

year for your technology? We typically, the minimum licensing fee for a brand is about $25,000 annually.

...

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