Welcome, I'm your host Greg McEwan and I am here with you on this journey to learn.

Many entrepreneurs fall in love with their products, services, their ideas, but according

to my guest today, this is wrong.

What Erie Levine argues is that you have to fall in love with the problem, not the solution.

Erie is a passionate entrepreneur, unicorns, which are companies that reach a valuation

of more than a billion dollars a rare, but Erie has built too.

He is the co-founder of Ways, the world's largest community-based driving traffic navigation

app, with more than 700 million users to date, in which Google acquired for more than

a billion dollars.

In our conversation today and next week, he reveals to Formula that drove these companies

to compete with industry veterans and giants alike.

By the end of this episode, you will be able to be more relevant and valuable to your customers

than your competitors.

Let's begin.

If you want to learn faster, understand this formula more deeply, and increase your influence,

teach an idea from this podcast to one other person within the next 24 to 48 hours.

This episode is sponsored by Factor Meals.

The season is a bit ironic, I think, because on the one hand, it's a time that can be peaceful,

rejuvenative, inspirational as it helps us to think about higher, better things.

And at the same time, it can become reactive.

It can be the busiest time of the year, and in that intensity, it can be hard to eat in

a healthy way, and perhaps you're looking for a way to be able to eat a nutritious,

...