167: Drew Watkins, The Creator of the "NBA Forever" Spot and Other Iconic Sports Stories on How to Tap Into Your Innate Creativity

The Light Watkins Show

Light Watkins

Self-improvement, Religion & Spirituality, Society & Culture, Education

4.9 • 960 Ratings

🗓️ 9 August 2023

⏱️ 104 minutes

🔗️ Recording | iTunes | RSS

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Summary

On the show today is a very special guest; none other than Light's brother, Drew Watkins! As a creative director for Turner Sports and Bleacher Report, Drew has been involved in some of the most-watched sports-based content in the last 20 years, and it is quite likely that you have seen a lot of Drew's work without even knowing it. In this conversation, we get to hear all about the early seeds of Drew's interest in video and creating recordings, and how the vibe in the Watkins home influ...

Transcript

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0:00.0	Michael Jordan's assistant is here.
0:05.0	Turns out that morning, Michael Jordan is supposed to shoot on January 16th.
0:10.0	The morning of the 15th, when Sarah had been there early starting to set up,
0:13.8	Michael Jordan assistant came into the space and was asking what was going on. Where was everybody?
0:20.4	What wasn't everything set up? And Sarah goes, well, we are setting up,
0:24.0	we'll be ready in the morning. And his assistant goes, oh, no, we're supposed to do it today.
0:30.1	And Sarah goes, no, you told us the 16th. So the assistant goes through her phone and goes,
0:35.4	oh, I sent you guys the wrong day. Can you do it today? Can you do it this afternoon?
0:41.0	So that obviously sets off Sarah to start sending the text messages to me and try to figure out what's going on.
0:48.0	So we now have, instead of having 24 hours to get this thing ready for Michael Jordan, we have like three hours to get this thing ready for Michael Jordan.
0:52.6	We have like three hours to get this thing ready for Michael Jordan.
0:55.2	And I'm literally on the plane.
0:58.0	We've, again, we've been chasing this guy forever
1:00.4	and never got him.
1:01.6	I would equate it to like getting ready to record Haley's
1:05.5	comet and then you just set the telescope up and just as it's coming by that
1:09.5	like the power cord gets kicked out or something and you're like,
1:12.8	this thing's not coming back for 76 years.
1:17.0	We got to, somebody, do something.
1:18.4	Hello friends and welcome back to the Light Watkins show where I interview
1:24.4	ordinary folks just like you and me who've taken extraordinary leaps of faith in the
1:28.9	direction of their path, their purpose, or what they've identified with as their mission.
	...

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