#166 S2 Episode 35 - From Working At Restaurants To Product Led Growth SaaS Founder with Fred Melanson

Sales Transformation

Leadium

Sales Tips, Sales Training, Founder Led Sales, Marketing, Selling With Video, Founder-led Sales, Sales Prospecting, Management, Sales Management, Business, Sales Advice, Daily Sales Tip, Sales Leadership, Social Selling, Collin Mitchell, Enterprise Selling, Sales Mindset, Outbound Sales, Sales Podcast, Sales

5.0 • 2.1K Ratings

🗓️ 6 October 2021

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of the Sales Transformation Podcast with Fred Melanson, founder of Blinx, guest speaker in McGill University - Desautels Faculty of Management, and a graduate of the same school in computer/information technology administration and management. Fred dishes out why product-led growth is so important in sales and how it can affect the rise and fall of companies if used correctly or incorrectly. Also some useful tidbits about just how to catch those bigger clients through quality interactions.

Transcript

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0:00.0	Sellers are told to sell to the persona, but what if there was a better way to be
0:06.2	more authentic by personalizing the entire sales process all the way from
0:11.5	prospecting to closing.
0:13.7	Humantic AI makes this possible. You can gain personality insights that enable
0:20.1	you to sell the way your buyers want to buy. Head over to Humantic.ai to claim
0:26.4	your free trial so you can book more meetings and close more deals.
0:37.6	Buying behavior has changed. Prospects don't click on links and emails anymore
0:42.7	and they don't watch the videos you spend hours creating every week. Instead,
0:47.4	send personalized gifts and memes using video. You can quickly create engaging
0:52.2	personalized content that immediately grabs your prospect's attention, helps
0:56.8	you stand out in the inbox and does it all without forcing them to click
1:00.6	anything or go anywhere. Head over to vidu.io slash salescast to sign up for
1:07.9	free and spend less time getting your messages across and more time selling.
1:21.7	In the world of sales, you either sink, swim or break through to the next level.
1:27.2	My name is Colin Mitchell and this is sales transformation. A new kind of
1:32.2	sales show designed to bring you through the epic life-changing moments of
1:36.4	elite sellers so you can experience your own sales transformation.
1:44.3	Alright, welcome to another episode of sales transformation and today I've
1:49.2	got a fantastic guest for you today. I've got Fred Molanson. He's the founder
1:55.3	over at Blink so they're doing some really interesting stuff. Fred is extremely
1:59.6	passionate about product-led growth and we're going to dig into how that
2:03.6	happened and his experience and pull out of learning lessons. Out of there,
	...

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