#165 – The Power of Unbundling Communities with Greg Isenberg

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 • 606 Ratings

🗓️ 9 July 2020

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Greg Isenberg (@gregisenberg) has spent years practicing the art and and studying the science behind building hit viral products. Today he's using his skills to build a communities design firm called Late Checkout, based on his theory that the best products come from unbundling parts of much larger communities and social networks. In this episode, Greg and I discuss the work that goes into building viral products, how to use niches to gain an advantage as an indie hacker, and why the massive growth of large platforms like Twitter and Reddit has created a short window of time for great business ideas.

Transcript

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0:00.0	What's up, everybody? This is Cortland from EndiHackers.com, and you're listening to the
0:11.4	IndieHackers podcast. On this show, I talked to the founders of profitable internet businesses,
0:16.0	and I try to get a sense of what it's like to be in their shoes. How do they get to where they are
0:19.8	today? How did they make decisions, both of their companies and in their personal lives, and what exactly makes their businesses tick? And the goal here, as always, is so that the rest of us can learn from their examples and go on to build our own profitable internet businesses. If you've been enjoying the show and you want an easy way to give back, you should leave a review for us on Apple Podcasts.
0:38.3	Probably the easiest way to do that if you're on a Mac is just to go to NDHackers.com
0:42.0	slash review.
0:43.0	Today I sat down to talk to Greg Eisenberg.
0:46.3	Greg is the head of product at WeWork and he's also one of the most talented, experienced
0:53.3	founders I know when it comes to designing
0:55.0	social apps, consumer-facing apps, and specifically apps for communities.
0:59.0	And so in this conversation, Greg and I just sort of informally chatted about what he knows,
1:03.0	what he's learned, and some of the cool things that he's built today.
1:06.0	Enjoy.
1:07.0	Let's talk about you probably need a haircut.com.
1:12.5	It's very much enabled by the pandemic that we're living through.
1:16.2	It's arguably like the most popular viral, you know, project that I've seen come out of COVID.
1:23.7	And it's just been everywhere.
1:25.3	It's been all over the news.
1:26.1	And it's a really cool idea.
1:27.2	What is you probably need a haircut? It's pretty, pretty simple. Basically, I needed a haircut and my girlfriend
1:34.7	wanted to give me a haircut because my hair was really long. And I was just like, you're a data
1:40.9	scientist. You know nothing about cutting hair. Absolutely not. I was just
	...

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