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The Foundr Podcast with Nathan Chan

165: Marketing Guru Neil Patel on Why Building a Personal Brand Was His Biggest Mistake

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 15 September 2017

⏱️ 32 minutes

🧾️ Download transcript

Summary

After 16 years in the game, Patel has established himself as one of the most prolific marketers in the world. Hundreds of thousands of entrepreneurs eagerly await his latest blog post, video, or product. And yet, Patel says, more than anything, he deeply regrets building a personal brand. Pretty shocking, considering the majority of Patel's businesses have been built off the back of his personal brand and status as an influencer. "If I had to do it all over again I wouldn't build a personal brand, it was the biggest mistake of my career. I built a personal brand by accident," Patel says. For all the benefits and advantages Patel's personal brand has brought him, he also feels that it's seriously held him back in other areas he wants to pursue. While it's brought him more clients as a consultant, that very same notoriety has made it difficult for him to even build businesses without encountering problems. But, like any other entrepreneur, Patel isn't stuck on what might have been. He's here to talk with us about what he's doing now, and how he manages to wield the double-edged sword of having millions of people recognize his name as an entrepreneur and a marketer. In this episode you'll learn: Simple marketing hacks that anyone can use right now Why building a personal brand can hold you back as much as it can provide opportunities for success A behind-the-scenes look at what Patel is working on right now and his past businesses The astoundingly simple way to create content that drive you traffic, qualify leads, and boost your SEO What most people get wrong about content marketing according to Patel & so much more!

Transcript

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0:00.0

This is episode number 165 with Neil Patel of the Founder Podcast.

0:07.2

What you need is thirst.

0:09.0

You need to be a thirsty human.

0:11.0

Who is intent I'm learning.

0:13.0

It's a really fascinating exploration of human potential.

0:18.7

The Founder Podcast.

0:21.9

Even the greatest entrepreneurs had help.

0:24.8

If you want to learn from the most successful founders on the planet,

0:28.3

you are in the right place.

0:30.5

Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Ariana Humpington,

0:33.5

Steve Case, Gary V, Sophia Amoroso, Barbara Corcoran, Damon, John.

0:37.5

Learn from the greatest minds in business today with interviews hosted by Nathan Chan.

0:42.1

This is not your average entrepreneur podcast.

0:45.7

The Founder Podcast.

0:52.8

Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let you know that our goal at founder is to help entrepreneurs succeed however we can by giving away high quality content in the form of interviews, blog posts, podcasts, YouTube videos, you name it. We put out so much content to help you.

1:13.9

And another interesting project that we're working on right now is partnering with world-class

1:18.7

founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to teach crucial skills

1:25.3

like negotiation, finance, e-commerce, and so much more.

1:31.0

So if you'd like to get access to these free trainings with founders like this, which is

1:36.4

100% free, just go to founder.com forward slash free.

1:41.2

Okay, so now let's talk about today's episode.

1:44.6

Hello and welcome to another episode of the founder podcast.

...

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