#165: How We Think About Storytelling at Drift

Seeking Wisdom with David Cancel

Molly Sloan

Business, Entrepreneurship

5 • 610 Ratings

🗓️ 8 March 2021

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of Seeking Wisdom, DC and Adam dive deep into one of DC's favorite topics: storytelling. DC comes from a very analytical, framework-driven way of thinking and for many, including him, storytelling can seem arbitrary. It's a topic that's hard to get your arms around. So until DC founded Drift, he hadn't given it too much thought. But then he had to market to marketers. And that's when he finally began to understand the power of storytelling.

On this episode, you'll get practical and tactical advice on how to build a story that sells including lessons from DC himself, Joseph Campbell who popularized the concept of the "hero's journey", and why stand up comedians are great storytellers.

Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts

For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

Transcript

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0:00.0	Before we get to the show, did you know you can get more insights just like the ones you're listening to right here on seeking wisdom, deliver right to your inbox.
0:14.1	Sign up to get my weekly newsletter.
0:16.2	It's called The One Thing at drift.com slash DC.
0:24.6	Thank you. One Thing at Drift.com slash DC. And we're back. Seeking Wisdom is back.
0:28.9	Episode 165.
0:30.4	I'm here with the young Jedi, Adam Schoenfeld,
0:33.5	in the great state of Seattle.
0:35.1	That's not a state, Washington.
0:36.5	We can make it a state maybe.
0:38.2	I'm happy to be back. It's been a little while, and we're talking about one of your favorite topics today, which is storytelling. I'm excited to talk about storytelling, but first, I must tell the people that I'm read because I was just spent some time in Florida. It's snowing here in Massachusetts. If you can, go to the sun.
0:55.0	Have you been in the sun, Adam? I did get a little sun. I did. I got to still in California.
1:00.0	Oh, nice. Nice. Yeah. But I'm red because I have bad lighting in my home office. I didn't actually
1:05.2	get tan. I was SPF 50. I never wear sunscreen. Not advisable kids, please wear your sunscreen.
1:14.3	But because of my dark, natural dark complexion, I usually never have to wear sunscreen
1:18.7	unless I'm in the Caribbean or South America.
1:21.4	And I did not wear sunscreen and I actually got burnt on my face a little bit here.
1:25.8	So Miami Sun, Tampa Sun is pretty strong.
1:29.2	So kids wear your sunscreen. That's what I took away from that is I'm still going to make my
1:32.9	kids put on their sunscreen. So we're going to talk about storytelling today. And you said this is one of
1:38.7	the things you wish you knew when you were younger to learn to tell stories well. And you said at the end
1:42.9	of the day, most of success comes down to storytelling.
1:46.7	So where does that come from?
	...

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