#164 Sundae: LTK for Groceries

The Pitch

Josh Muccio

Investing, Technology, Entrepreneurship, Business

4.6 • 1.5K Ratings

🗓️ 18 June 2025

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Anastasia Trofimova sold everything, moved across the world and started Sundae to make food content shoppable—linking influencers, grocery carts, and brand dollars. Her pitch checks all the boxes. But when she asks for a $10M valuation, things got complicated. Will investors buy in, or bail at the register? This is The Pitch for Sundae. Featuring investors ⁠Charles Hudson, Elizabeth Yin, Ben Zises and Kate McAndrew. ... Watch Anastasia’s pitch on YouTube (@thepitchshow) and Patreon (@ThePitch) Subscribe to our public email newsletter: insider.thepitch.show Join our private investor community on Substack: thepitch.fund Register for the Season 13 Finale Watch Party: pitch.show/party *Disclaimer: No offer to invest in Sundae is being made to or solicited from the listening audience on today’s show. The information provided on this show is not intended to be investment advice and should not be relied upon as such. The investors on today’s episode are providing their opinions based on their own assessment of the business presented. Those opinions should not be considered professional investment advice. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	My name is Anastasia, and I am from Finland.
0:05.3	I would describe myself as a hustler.
0:09.3	When I set myself a goal, I can move mountains, but it will be done.
0:13.6	I'm Josh Muchio, and this is the pitch, where startup founders raise millions and listeners can invest.
0:20.1	Today on the show, Anastasia Trofamova pitches the LTK for groceries.
0:26.5	All those food videos on Instagram, you can finally shop them.
0:30.8	Anastasia dropped everything in Sweden to move to Silicon Valley to start this company.
0:36.4	But the question is, why her?
0:38.9	Why not me?
0:40.1	I know this industry.
0:42.2	I have firsthand experienced some of the challenges when it comes to food and health.
0:47.5	I think building is the most exciting part of life.
0:51.0	I mean, that is what life is about to me.
0:54.8	The pitch for Sunday is coming up after this. And whether you're watching or listening on
1:00.5	YouTube, Patreon, or your favorite podcast player, thanks so much for subscribing. And don't forget
1:06.7	to turn on notifications.
1:10.3	Exclusively on Disney Plus.
1:12.2	It's hard and it's brutal, and that's what makes it special.
1:16.0	The multi-award winning series, FX's The Bear, is back for a brand new season.
1:21.3	Upon my signal, unleash hell.
1:25.2	And every second counts.
1:27.6	When that shows zero, this restaurant ceases operations.
	...

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