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Selling on Amazon with Andy Isom

#164 - Our Amazon Prime Day Results 2022

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9816 Ratings

🗓️ 25 July 2022

⏱️ 19 minutes

🧾️ Download transcript

Summary

In this episode, I share how we made the most of out Amazon Prime Day. I'm also happy to share that we have a new record for most sales we've had in one day. 

 

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Transcript

Click on a timestamp to play from that location

0:00.0

For Prime Day on the two days, we ran a 15% off coupon. So we didn't really go with the slash pricing approach. We went with the coupon approach. I'm a big fan of the coupon promotion during, you know, holidays and things like this, Black Friday, Prime Day. Just because that green really catches customers attention, the green little square that you get with the coupon. So over the two prime days on July 12th and July 13th, we sold a total of...

0:26.4

You're listening to another episode of sellingelling on Amazon with Andy Isom.

0:38.2

In this episode, I'm going to share our Amazon Prime Day results for 2022.

0:43.6

I'm going to share with you guys some data about the kind of sales that we had and talk about

0:48.8

some things that we did to promote our product, maybe what changes we did.

0:52.2

And I have a previous episode where I kind of was

0:54.2

sharing some of those tips of things that you can do to prepare for Prime Day. So again, in this

0:59.0

episode, I kind of just want to give you guys the results of our Prime Day and just kind of talk about

1:02.8

where our business was, is at, was at, and kind of how we made the most of Prime Day. Okay, so first of all, I just want to share our sales stats with you

1:11.2

guys so you can get kind of an idea of how we did. So over the two prime days on July 12th and

1:17.7

July 13th, we sold a total of, let me just adjust my screen here really quickly. We sold a total of

1:25.3

$18,9.89.489. So roughly $19,000 over those two days. On the first day,

1:36.2

on July 12th, we sold $10,800, which I actually believe, if I'm not mistaken, is a new daily record for our business.

1:46.4

It's a record for the most sales we've ever had in one day, $10,800.

1:51.4

That is 451 units sold.

1:55.6

The following day, on July 13th, we sold $8,187, which was $336 units sold.

2:06.3

So two great days for us on Prime Day and to give you a little bit of an idea of how many

2:11.0

sales we get on a daily basis, not on Prime Day, we were getting around $4,000, anywhere from $4,000 to $5,000 sold on a day-to-day basis on a

2:23.0

not prime day, which ends up being around 200 to 225 units on average. We could probably safely

2:31.5

say an average of 200 units sold on kind of like I said a normal day,

2:37.4

but on Prime Day we were selling, like I said, around 450 units per day. So a big, big jump in sales.

2:46.3

Now, what did we do to promote our product for Prime Day? We did a post on our Instagram account,

...

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