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Trading Secrets

164. More Than Money: Selling a media company for $300M?! Serial entrepreneur & angel investor Krishna Subramanian reveals the $ecrets to dominating digital marketing

Trading Secrets

Audioboom Studios

News, Business News, Business, Entrepreneurship, Education, Self-improvement

55.5K Ratings

🗓️ 9 May 2024

⏱️ 50 minutes

🧾️ Download transcript

Summary

This week, Jason is joined by serial entrepreneur and angel investor in the digital advertising and marketing space, Krishna Subramanian!

Krishna breaks down how his original plan of attending med school to become an orthopedic surgeon changed when burnout hit and taking a chance on tech, selling Blue Lithium (which he co-founded in 2004) three years later for $300 million to Yahoo, how retargeting works, how he got into digital marketing, what motivates him, some of the biggest apps they have worked with, how influencer marketing has changed, how Captiv8 works, and how they work with predictions for the future.

It’s an episode you can’t afford to miss!

Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest: Krishna Subramanian

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Transcript

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0:00.0

It's more than money episode six and if you are new to more than money I should tell you it is the second episode that we have launched per week under the Trading Secrets podcast.

0:22.8

Every Monday we have a Trading Secrets episode.

0:25.4

Every Thursday we have a more than money episode.

0:28.1

This is the sixth episode and the numbers so far have supported keeping a second episode per week.

0:34.8

The whole idea of this episode, exactly what it sounds like.

0:38.2

It's more than money.

0:39.4

Whether we are bringing on

0:45.0

founders and CEOs and talking about intricate business things,

0:44.0

or we're literally bringing on someone like my mom or friend

0:48.0

or an update for my personal life or a therapist or a sleep specialist,

0:52.0

the whole idea behind more than money is focusing on our

0:57.2

health and our happiness and business at deeper levels than we would get at

1:02.2

trading secrets. So some days we'll get a

1:04.4

founder CEO, other days we'll have a therapist, other days we'll just be talking

1:08.8

life, we'll have to see how it all evolves. But this week we have the CEO of Captivate, which is one of the largest

1:16.3

agencies in the world, but he is no stranger to business. He has exited companies selling

1:21.5

for millions and millions of dollars.

1:23.5

We'll get into that.

1:24.5

But again, with this episode more than money,

1:25.9

we talk about what continues to keep motivated,

1:28.3

what the creator economy looks like.

1:30.3

All the moving parts, whether you have social media and you have a following or you literally have one follower,

...

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