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Trading Secrets

164. From chicken fingers to one of the richest people in the world! Raising Cane’s founder and CEO Todd Graves reveals his path to building the wildly popular restaurant from the ground up

Trading Secrets

Audioboom Studios

News, Business News, Business, Entrepreneurship, Education, Self-improvement

55.5K Ratings

🗓️ 13 May 2024

⏱️ 88 minutes

🧾️ Download transcript

Summary

This week, Jason is joined by founder and CEO of Raising Cane’s Chicken Fingers, Todd Graves!

Having come up with the idea for a chicken finger restaurant chain back in 1996, Todd took a true entrepreneurial path by funding the startup with an SBA loan and his own personal savings. 28 years later, Todd is now one of the 500 richest people in the world, being named to the Forbes and Bloomberg’s recent billionaire list. With over 800 locations in 40 states and five countries, 3.8 billion in revenue last year, Raising Canes is a name brand that on its own merit has become a pop culture icon to fans and customers everywhere.

Todd gives insight to the marketing strategy he has adapted over the years, the love of hanging out with inspiring people from all walks of life, how he was approached to be the lead for The Bachelor, how much of a hand he has in the company and what he wants to do long term with the business, his best advice for those who are expanding their business, working lease deals to open more restaurants for $100k, and coming together during crisis. Todd also reveals how they adapted during the COVID-19 pandemic, how staying privately owned makes a huge difference, the impact of Cane’s Love for the employees, how Post Malone got involved with Raising Canes, why he pushes someone with their own concept to open that, his thoughts on franchising, and what he think is next for Raising Cane’s. Does he pay people an appearance fee for events? Which reality show did he go on? What does the average unit volume at?

Todd reveals all that and so much more in another episode you can’t afford to miss!

Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guests:Todd Graves

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Transcript

Click on a timestamp to play from that location

0:00.0

Welcome back to another episode of Trading Secrets. I'm your host

0:15.2

Jason Tarick and welcome to the pre-market trading segment. We're gonna tell you

0:19.2

a little bit about our guests. We're gonna give you a money tip and give you a

0:21.8

quick update from my personal life.

0:24.7

This episode is one of our best yet and here's why I'm telling you that.

0:29.4

Because in the recap, for one of the first times ever ever we're going to hear the curious

0:32.8

Canadians say top three episodes of all time at trading secrets and we've done

0:36.9

over 160 so you will be excited about this we have the founder of Raising Canes Todd Graves on now Todd Graves owns

0:46.7

Raising Cains if you're not familiar it is a chicken-finger fast food

0:51.1

restaurant now go to my Instagram

0:53.8

Jason underscore tardic and tonight I am gonna have raising canes for dinner

0:58.1

do a little food review talk about the sauces and all the things. Now here's

1:02.4

what's fascinating about Todd Graves.

1:04.7

First of all, he's the coolest CEO I've ever met my life. I mean when I say cool, I mean cool.

1:10.0

So cool that when they told me to get ready for the interview they said don't dress up

1:13.2

Todd's gonna be wearing shirt and shorts I was like oh my god I love this guy he's just an

1:16.8

awesome guy philanthropic super humble and you'll hear about it in this episode

1:22.4

extremely connected with all the big celebrities out there.

1:27.2

Vince Vaughn, Leonin and I are to Caprio.

1:29.8

Wait till you hear the list.

1:31.4

Post Malone and you'll see how he integrates them into the business

1:35.2

naturally, you're going to be blown away.

...

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