163: Sasa Radikon
I'll Drink to That! Wine Talk
Levi Dalton
4.8 • 1K Ratings
🗓️ 15 April 2014
⏱️ 65 minutes
🧾️ Download transcript
Summary
Sasa Radikon works at his family's winery, Radikon, in Italy's Friuli region.
Also in this episode, Erin Scala explores the connection between (gasp!) taxes and wine.
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Transcript
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| 0:00.0 | I'll drink to that where we get behind the scenes of the Beverage Business. |
| 0:05.4 | I'm Levy Dalton. |
| 0:06.4 | I'm Erin Scala and here's our show today. Oh, It's that time of year again, tax time. |
| 0:25.0 | It's that time of year again, tax time. |
| 0:30.0 | And as you go over those taxes, maybe it will soften the blow to hear a few |
| 0:38.4 | tales of how taxes have influenced the wine trade over the years. |
| 0:43.0 | In 2,500 BC, the Egyptians had a wine inspector who would go around tasting wine and determine the tax amount on the wine. |
| 0:51.0 | Better wine was given a higher tax rate. |
| 0:54.0 | Around the same time, Sumerian scribes were cementing into place the foundations of modern literature |
| 1:00.0 | by etching tax records and historic records onto Kunaform tablets. |
| 1:05.0 | Fast forward several centuries, and Charlemagne seemed to have things pretty well figured out by the 800s. He'd grant large tracts of land |
| 1:14.8 | to monasteries for free. Then he'd set up regulations that would tax their wine |
| 1:19.2 | production and create ongoing revenue streams to the government. |
| 1:23.0 | So instead of making fast money on an initial land sale, |
| 1:26.0 | he set up his governing body with long-term cash flow. |
| 1:30.0 | But one of the best ways to control taxes is through lobbying government bodies. |
| 1:35.0 | Before the rise of nation states, this meant arranging royal marriages with other countries |
| 1:41.0 | who would give the in-laws preferential trade treatments. |
| 1:44.7 | A famous example would be the marriage between England's Henry II and Eleanor of Aquitaine. |
| 1:50.7 | That marriage helped keep taxes low for Bordeaux exports to England, |
| 1:54.0 | and many historians point to this relationship |
| 1:57.0 | as one main reason why Bordeaux wine has been such an important product |
... |
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