162: Three Keys to Effective Business Alliances, with Aaron Kent
Coaching for Leaders
Dave Stachowiak
4.8 • 1.6K Ratings
🗓️ 13 October 2014
⏱️ 41 minutes
🧾️ Download transcript
Summary
Aaron Kent: Dale Carnegie
Aaron was last on the show on episode #35: You Don’t Have to Be a Trainer to Know How to Hire One.
Find Industry Overlap
- In the same world as you, but not in a competitive place with you
- Each party brings insight and resources that wouldn’t be available to the other
- Focus on what you are best in the world at, and form alliances in other areas
- Aaron mentioned the book Good to Great by Jim Collins*
Clear and Immediate Financial Value Overlap
- Identify where a win-win outcome can be that benefits both parties
- This doesn’t necessarily mean a dollar for dollar match
- Be sure it’s measurable
- Aaron mentioned How To Win Friends and Influence People by Dale Carnegie*
- Dave mentioned How To Stop Worrying and Start Living by Dale Carnegie*
- Dave mentioned The Quick and Easy Way To Effective Speaking by Dale Carnegie*
Committing Resources to the Relationship and Sustaining it Over Time
- It’s easy for an alliance to lose importance when it’s not with a paying customer
- Think of an alliance partner like you would a paying client
- Dedicate a person or resource directly to the alliance
Special Note
The Carnegie Coach podcast mentioned in this episode was started in 2014 and ran for almost 200 episodes until it ended in 2016. Business changes at Dale Carnegie and my own departure from the organization resulted in the show sunsetting after two years.
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Transcript
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| 0:00.0 | None of us can be great at everything and neither are our organizations. |
| 0:04.5 | On today's show, three key elements to consider for forming an effective alliance |
| 0:09.6 | with another leader or organization. This is Coaching for Leaders, episode 162. |
| 0:16.0 | Produced by Innovate Learning, Maximizing Human Potential. potential. |
| 0:27.0 | Greetings to you from Orange County, California. This is coaching for leaders, and I'm your host, Dave Stahoviac. |
| 0:32.0 | This is a weekly coaching show to help us all be better leaders through |
| 0:37.7 | improved communication, human relations, and personal leadership. |
| 0:43.2 | I'm so glad that you have joined me for another episode of the show. |
| 0:48.9 | Today we're going to tackle a topic that is of great importance to business owners, but really a topic that almost |
| 0:59.2 | every leader needs to be thinking of, which is how to create an effective alliance, and |
| 1:05.2 | specifically how to create good business alliances, because after all, if we are |
| 1:10.4 | leading well and doing the work that we should be doing in the world. |
| 1:14.1 | We can't do it all ourselves and if we try to we will fail trying to be effective in every |
| 1:21.2 | area every organization every leader has an area of expertise |
| 1:26.2 | that is really key to their work. |
| 1:29.0 | And when we can connect with others |
| 1:32.3 | who can help support us in reaching our goals and reaching |
| 1:35.1 | the goals of the people we work with, it can be a wonderful, wonderful relationship. |
| 1:40.9 | And I am thrilled to welcome today to the studio, someone who has been not only a tremendous |
| 1:47.8 | related tremendous example of forming great business alliances over the years and I've really had a privilege to watch from a front row seat and and been involved with in many ways as well |
| 2:00.6 | But also who has just been a wonderful alliance, business alliance for me and for |
| 2:06.7 | Bonnie over the decade that we've known him. |
... |
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