161. Who Not How

The Kristen Boss Podcast

Kristen Boss

Business, Education, Entrepreneurship, Marketing, How To

4.9 • 751 Ratings

🗓️ 1 May 2023

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you getting tripped up in the "how" of business? Well, it's time to shift your focus from the tactics, operations, and strategies to the most critical factor of all - the "who". That's right, by understanding your target audience, you can create more personalized and effective strategies that will take your business to the next level. So, let's forget about the "how" for a moment and dig deeper into the "who" of social selling.

In this episode, Kristen is talking about shifting your focus to the who of your business rather than the how so that instead of spiraling into frustration and confusion, you can ask yourself the right questions to meet your goals and gain clarity.

Here are a few highlights from today’s episode:

How to shift your mindset from the how of business to the who
How identifying the who can help you create valuable content
Why hiring a team helps you stay in your zone of genius
Who do you need to bring onto your team

Introducing the Social Selling Leadership School: A 12 week Advanced Leadership Certification program for Network Marketers. This program was designed to give you everything you need to be a confident and transformational coach for the people you serve and help your team get massive results. This is the ONLY Coaching Certification program built specifically for the social selling market. Act now - enrollment for the Fall Session is about to close. Click here to register.

Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https:/Kristenboss.com/question

Connect with Kristen:

If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com

Transcript

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0:00.0	Hey there. I know if you're like a lot of my listeners, you're listening here week after week,
0:09.5	maybe binging my podcast and trying to take all the notes and really implement it into your
0:14.5	business. But here's the thing. There's something between knowing what to do and actually doing
0:19.1	and following through and trying to piece everything
0:21.3	together on your own. Well, you don't have to do that. I don't want you struggling any more than you
0:25.3	have to be, which is why I want you to check out the hub. The hub is the ultimate place for you
0:29.5	to learn the foundational habits and skills, such as connecting, building relationships,
0:34.3	writing content, and how to sell without filling icky in the online space.
0:38.4	It is the ultimate place for you to learn the sustainable habits and business skills in the
0:42.8	social selling space. The other offer you need to look at is if you are ready to expand into
0:47.5	your cold market, grow your audience, learn the skills of lead generation, talking to a target
0:52.3	market, and learn sustainable business strategies
0:54.6	that really are evergreen, no matter what business model you're in, you're going to want
0:58.6	to check out the Social Selling Academy. The links are in the show notes. Of course, we have all
1:02.5	kinds of testimonials because I've helped thousands of students just like you. So be sure to
1:06.6	check that out. Now, back to the show.
1:32.3	Thank you. that out. Now, listening to the unknown.
1:38.3	You are listening to the Christenbas podcast.
1:41.3	I'm your host, Kristen Boss. As a best-selling author and performance coach, I'm on a mission to share about
1:45.2	sustainable and purposeful approaches to both business and life. Each week, I bring relevant
1:50.6	topics that I believe are necessary to create a life of purpose, significance, and meaning.
1:56.9	Entrepreneurship is about so much more than growing your bottom line. It's about who you are becoming in the process and building a life that is truly extraordinary.
	...

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